Legends, a US-based non-profit organization founded in 2008, employs approximately 5,460 people. The company provides services related to spectator sports and entertainment experiences, operating across six divisions: Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Legends IQ. These divisions offer a comprehensive suite of services encompassing design, planning, and execution to clients in various sectors, including professional and collegiate sports, attractions, entertainment, and conventions.