Legends, a non-profit company headquartered in the US, specializes in spectator sports. Founded in 2008, the company employs approximately 5460 individuals. Legends operates as a premium experiences company with six global divisions: Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Legends IQ. It offers a 360-degree service solution platform focused on designing, planning, and realizing experiences for clients and partners. The company works with clients across various business verticals, including professional sports, collegiate organizations, attractions, entertainment, and conventions and leisure.