Havas Media Germany, a privately owned entity headquartered in Germany, operates as part of the Havas Media Network. Founded in 1984, the company employs approximately 350 individuals. Functioning as a media agency, Havas Media Germany focuses on creating meaningful brands through media strategies, leveraging its global network with presences in over 120 countries. The company is a component of the Havas Group, a communication group with over 18,000 employees globally, and is ultimately owned by the global entertainment conglomerate Vivendi. In collaboration with Studiocanal and Gameloft, Havas Media Germany develops integrated communication solutions spanning media, creative, entertainment, and data. Its Data Business Solutions (DBI) division specializes in data solutions, encompassing audience management, attribution modeling, campaign measurement, AdTech, trafficking, web analytics, and support for digital transformation initiatives. Havas Solutions offers expertise in market research, media research, consumer insights, modeling, and advertising effectiveness research. Additionally, Havas Market addresses e-commerce requirements through consulting, market analysis, potential analysis, content creation, SEO, brand store development, paid performance strategies, and account management. The Havas International unit manages international media operations in Germany. Its client portfolio includes entities such as Telefónica, Hyundai, Kia, Dr. Wolff, Sparkasse, Bauhaus, Nintendo, JDE Peet's, and Lidl.
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