Mediaplus Group is a privately owned German advertising services company founded in 1983. Employing approximately 3,000 people, it operates as a global agency with a presence in 44 locations. While sometimes referred to as Serviceplan or House of Communication (the latter reflecting a merger with Mediaexplain), its core business remains advertising services.
Mediaplus North America expanded its leadership team, appointing Alan Schanzer as Chief Operating Officer on September 9, 2025. Separately, Serviceplan Hamburg and Serviceplan Culture launched a new platform for Rügenwalder Mühle, a meat and meat alternative company, using an out-of-home campaign targeting Generation Z. This campaign included murals and posters in major German cities, along with social media video snippets. Additionally, Samsung Austria and Wien Nord Serviceplan collaborated on an AI-driven social media campaign for the launch of the Samsung Galaxy Z Fold7 and Flip7.
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Mediaplus Group offers products in the ad tech industry. Mediaplus Group's product portfolio comprises of advertising, marketing, media agencies.
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