HEi Radio

HEi Radio, a privately owned company headquartered in Paraguay, was founded in 2014 and operates in broadcast television and radio, functioning as a tier 1 media tech buyer. With approximately 20 employees, the company initiated on-air transmissions on 31 December 2014 under the licensed 91.9 MHz frequency. Functioning as a commercial youth-oriented FM station, it serves as the primary audio platform of the HEi media tier, featuring a continuous rotation of Top 40 international pop, independent rock, and electronic hits. The company employs a digital-first studio workflow, utilizing content hosts to bridge traditional over-the-air FM broadcasts with interactive audio-visual streams on its native mobile app ecosystem.