HubSpot

HubSpot

https://www.hubspot.com
https://www.linkedin.com/company/hubspot/

HubSpot, a publicly owned company headquartered in the US, was founded in 2006 and employs approximately 8,940 individuals. The company specializes in software development, functioning as a CRM platform.

Revenue

Founded

2006

Headcount

8,937

Headquarters

US

Primary Segment

Software Development

Ownership

Publicly Owned

News Summary:

On February 21, 2026, HubSpot acquired xFunnel and launched an AEO Grader and a Share of Voice tool. This action follows a trend observed in 2025, where major marketing analytics platforms, including Semrush with its AI Visibility Toolkit and Ahrefs with Brand Radar, shipped AI visibility features. HubSpot's move aligns with a broader industry shift where numerous startups have raised venture capital to build dedicated answer engine optimization platforms.

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Feb

24th

2026

09:10

The Best CRM for WhatsApp: Top Tools with Native Integration for Business Growth

Imagine a world where your customers message you on WhatsApp, and every chat turns into a sales win. That’s not a dream—it’s the reality for businesses using the right CRM tools. With over 2 billion users sending 100 billion messages daily on WhatsApp, this app has become a powerhouse for quick customer service.

Programming Insider

Feb

24th

2026

03:03

PostcardMania Brings Results-Based Automated Direct Mail to HubSpot, Seeking Beta Testers for New PCM Integrations Connection

CLEARWATER, Fla. , Feb. 24, 2026 /PRNewswire/ -- PostcardMania , a $100+ million marketing technology firm with more than 128,000 clients, announced today that it is seeking beta testers for the upcoming launch of its new automated direct mail connection for HubSpot , a leading $3 billion CRM with over 279,000 customers worldwide.

Feb

23rd

2026

23:31

WPP Forced Into An Awkward Disclosure; CRM Media

The Rebate Debate WPP has been forced to air some client info that it would normally keep close to its chest. As part of a lawsuit, the agency shared slide decks and docs that disclose the total ad spend for major clients, broken down by main channels.

Feb

23rd

2026

18:30

New Offerings, B2B Tag

Based Automated Direct Mail to HubSpot, Seeking Beta Testers for New PCM Integrations Connection

Currently, prebuilt workflows can be triggered when: Instead of waiting for a rep to remember a follow-up (or hoping an email gets seen), HubSpot users can automatically send a postcard or letter at exactly the moment it matters most — such as welcoming a new lead, reinforcing momentum at a key deal stage, or re-engaging when a prospect goes quiet.

Feb

23rd

2026

18:30

HubSpot Acquires Starter Story to Expand Media and Entrepreneur Audience

HubSpot, the global software company known for its customer relationship management (CRM) and marketing tools, has acquired Starter Story, a fast-growing media brand focused on entrepreneurship and founder stories. The deal was confirmed this week and marks HubSpot’s latest move into creator-driven media as part of its broader audience and content strategy.

Feb

23rd

2026

13:59

HubSpot supercharges its media engine by buying Starter Story

HubSpot is doubling down on its media strategy. On Monday, HubSpot Media, the in-house media arm of the CRM and marketing automation company, acquired creator-led entrepreneurship brand Starter Story. Financial terms were not disclosed. Starter Story, founded in 2017 by software engineer Pat Walls, has quietly become a video-first powerhouse in the founder economy.

Feb

23rd

2026

13:07

Financial Results, Emerging Tech

HubSpot Plummets 6.91% Amid 261st-Ranked Trading Volume as High P/E Ratio and Insider Sales Fuel Valuation Concerns

Market Snapshot On February 23, 2026, HubSpotHUBS-- (HUBS) fell 6.91%, closing near $233 per share. The stock traded with a volume of $0.46 billion, ranking 261st in market activity for the day. Despite a recent quarterly earnings beat—reporting $3.09 earnings per share (EPS) versus $2.99 estimated and revenue of $846.75 million (up 20.4% year-over-year)—the stock remains pressured by a high price-to-earnings (P/E) ratio of approximately 268.

Feb

23rd

2026

09:46

Planning Your Migration on the HubSpot Developer Platform

In software development, “stable” can be a double-edged sword. If you have a HubSpot app running today, that’s a good thing—customers are using it, data is flowing and you may not have touched the code in months.

HubSpot For Developers

Feb

23rd

2026

08:54

Emerging Tech, B2B Tag

HubSpot Acquires Entrepreneur Media Brand Starter Story

HubSpot, the publicly traded CRM and marketing automation platform, has acquired Starter Story, the bootstrapped media company founded by Pat Walls, in a deal that brings the fast-growing entrepreneur-focused brand into HubSpot Media. The acquisition marks a full exit for Walls, who started Starter Story eight years ago as a side project inside a small Starbucks in New York City.

Feb

23rd

2026

07:30

Mastering HubSpot Analytics: Key Tools for Data

Modern marketing requires clarity and real-time insights. In the age of integration and automation, monthly Excel reports are a time hole full of potential blindspots. Successful sales and marketing teams rely on adaptable integrations HubSpot Analytics to make smarter decisions backed by data, not assumptions.

Feb

23rd

2026

00:30

HubSpot Acquires YouTube-Based Media Brand Starter Story

On Monday, HubSpot Media, the in-house media division of the enterprise software firm HubSpot, acquired the creator-led entrepreneurship publication Starter Story, Jonathan Hunt, vice president of media and content at HubSpot, confirmed to ADWEEK. Hunt did not disclose the terms of the deal.

Feb

22nd

2026

21:30

Capital Investment, Artificial Intelligence, B2B Tag

The SaaS Reformation: Why Software Isn’t Dying — It’s Being Operated by Ghosts

SaaS is not dead. It is being haunted — and the ghosts are AI agents that never sleep, never forget, and never need a seat license. For the past 18 months, a narrative has been building in venture capital circles with the quiet confidence of a thesis that knows it is right before the market does.

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