Hudson MX is a privately owned advertising technology company founded in 2016. Headquartered in the US with offices in Atlanta and New York City, it employs approximately 30 people. The company specializes in real-time bidding (RTB) and programmatic advertising solutions. As of 2024, its annual revenue was less than $10 million.
Hudson MX discontinued operations this week. At least some of its assets and personnel were acquired by Comcast Corporation's FreeWheel technology unit. An earlier report incorrectly stated that FreeWheel had acquired certain assets and hired some former Hudson MX employees. Prior to its closure, Hudson MX developed a cloud-based platform designed to streamline and manage the media buying process for agencies and advertisers. Will Batson, a co-founder and Chief Revenue Officer of Hudson MX, was recently appointed head of growth at AdLib Media Group.
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