Hudson MX

Hudson MX

http://www.hudsonmx.com
https://www.linkedin.com/company/hudson-mx

Hudson MX, a privately owned company headquartered in the US, was founded in 2016 and employs approximately 30 individuals. The company reported $7.0M in revenue as of 2024. Functioning as an advertising software firm, it specializes in RTB (Real-Time Bidding) and programmatic solutions.

2024 Revenue

Founded

2016

Headcount

30

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Privately Owned

News Summary:

Hudson MX discontinued operations this week. At least some of its assets and personnel were acquired by Comcast Corporation's FreeWheel technology unit. An earlier report incorrectly stated that FreeWheel had acquired certain assets and hired some former Hudson MX employees. Prior to its closure, Hudson MX developed a cloud-based platform designed to streamline and manage the media buying process for agencies and advertisers. Will Batson, a co-founder and Chief Revenue Officer of Hudson MX, was recently appointed head of growth at AdLib Media Group.

Similar Companies

Subscribe for full access to Hudson MX's profile

Hudson MX offers products in the ad tech and services industry. Hudson MX's product portfolio comprises of RTB and programmatic.

Subscribe for full access to Hudson MX's products in full detail

Hudson MX's revenues were less than $10M in 2024. All the revenue comes from demand side platform (DSP).

Subscribe for full access to Hudson MX's revenue in full detail

Mar

12th

2025

09:39

Artificial Intelligence,

MarTech Interview with Will Batson, AdLib Media Group

Tweet Will Batson, Head of Growth at AdLib Media Group busts some common myths on programmatic advertising and AI’s impact on adtech in this Interview: ________ Hi Will, take us through your adtech and martech journey so far? I’ve spent my career navigating the evolving landscape of adtech and martech, focusing on how technology can make media buying easier, more efficient, and effective.

Mar

11th

2025

18:30

MarTech Interview with Will Batson, AdLib Media Group

Will Batson, Head of Growth at AdLib Media Group busts some common myths on programmatic advertising and AI’s impact on adtech in this Interview: ________ Hi Will, take us through your adtech and martech journey so far? I’ve spent my career navigating the evolving landscape of adtech and martech, focusing on how technology can make media buying easier, more efficient, and effective.

Feb

17th

2025

02:09

Management Changes,

AdLib Taps Hudson MX Co-Founder Batson For Growth Role

by Steve McClellan @mp_mcclellan, 31 minutes ago AdLib Media Group, a programmatic ad buying platform utilized by mid-sized agencies, has appointed Will Batson as head of growth. Batson was a co-founder and Chief Revenue Officer of Hudson MX which developed a cloud-based platform, designed to streamline and manage the media buying process for agencies and advertisers.

Oct

2nd

2024

21:21

M&A Activities, Divestiture

Hudson MX Discontinues Operations, Sale Plans Unclear

by Joe Mandese @mp_joemandese, 7 hours ago Editor's Note: An initial version of this story incorrectly reported that Comcast's FreeWheel division had acquired certain assets of Hudson MX and had take on some of its former team.

Oct

2nd

2024

13:27

M&A Activities, Divestiture

Hudson MX Discontinues Operations, Some Assets Acquired By Comcast's FreeWheel

by Joe Mandese @mp_joemandese, 23 minutes ago Short-lived, but storied agency tech startup Hudson MX appears to have turned its final corner, discontinuing operations this week, with at least some of its assets and people being acquired by Comcast Corp.'s FreeWheel technology unit, say sources familiar with the developments.

Sep

19th

2024

12:41

Putting the Media Activation Vector Model to the Test: Rethinking Media Types in the Age of Advanced Digital (Part 2)

What about everything else currently mapped to Digital Direct and Programmatic, though? The ANA report above references “open web” Programmatic, but I believe that this and similar alternatives have possible gaps such as mobile and TV “apps.” For full coverage, please bear with me as I go against my own “ambiguity avoidance” instincts and refer to this as “Digital (Other)” for now.

Sep

16th

2024

12:03

Q&A with Jason Kopeloff: Leverage Your Media Finance Talent to Power Strategy & Innovation

As media finance becomes more central to agency operations, the need for innovative solutions is greater than ever. In this conversation, Jessie De Luca sits down with Jason Kopeloff, CFO of Hudson MX and former CFO at Assembly, a Stagwell media agency, to explore how modern technology is reshaping media finance.

Sep

12th

2024

13:18

Financial Results

Ascential Updates Hudson MX Sale, Will Be Insufficient To Pay Shareholder Dividend

by Joe Mandese @mp_joemandese, 42 minutes ago Ascential plc, the controlling shareholder of Hudson MX, Wednesday disclosed to shareholders that it "now believes it is unlikely that the proceeds of any sale" of the agency tech startup "will be sufficient to permit a distribution of net sale proceeds" it planned to allocate to shareholders.

Sep

12th

2024

12:46

Financial Results

Ascential Updates Hudson MX Sale, Says The Net Will Not Be Sufficient To Pay Dividend

by Joe Mandese @mp_joemandese, 12 minutes ago Ascential plc, the controlling shareholder of Hudson MX, Wednesday disclosed to shareholders that it "now believes it is unlikely that the proceeds of any sale" of the agency tech startup "will be sufficient to permit a distribution of net sale proceeds" it planned to allocate to shareholders.

Sep

12th

2024

10:38

Is It Time for a New Media Type Paradigm? Rethinking Media Types in the Age of Advanced Digital (Part 1)

Let’s start with our own company, Hudson MX. Figure 1 shows the primary “media types” defined in our software, the MX Platform. Still, this list is not exhaustive. Unlike most competitors, we allow users the flexibility to customize these to meet their needs and allow for dozens, if not hundreds, of sub-media types.

Sep

9th

2024

16:52

Top Podcasts to Stay Ahead in Digital Media & Advertising Trends

Keeping up with the latest trends and updates from across the advertising ecosystem can be a challenging task in itself. But where’s the time? Recently, we gathered a few favorite industry podcasts from colleagues and clients.

Sep

4th

2024

12:30

Artificial Intelligence, Robotics

Transform Media Finance: 5 Ways to Upskill Talent & Drive Results

1. Automating media vendor invoice reconciliation It can take a dozen finance FTEs to reconcile media vendor invoices—and on top of that buyers tend to spend multiple days a month supporting this process. This heavy lift is especially problematic for in-house media brand teams, typically pressed for media finance expertise and resources.

Analyst insight reports

The battle for consumer experience

Road to super-aggregation

Behind the news - emerging trends in news production technology and workflows

Understanding European sports broadcasting

Subscribe to access all analyst insight reports