Hudson MX is a privately owned company with dual headquarters in Atlanta and New York City, US. Founded in 2016 and operating with approximately 30 employees, the company reported $7.0M in revenue as of 2024. Hudson MX functions as an advertising software provider specializing in RTB and programmatic solutions.
Hudson MX discontinued operations this week. At least some of its assets and personnel were acquired by Comcast Corporation's FreeWheel technology unit. An earlier report incorrectly stated that FreeWheel had acquired certain assets and hired some former Hudson MX employees. Prior to its closure, Hudson MX developed a cloud-based platform designed to streamline and manage the media buying process for agencies and advertisers. Will Batson, a co-founder and Chief Revenue Officer of Hudson MX, was recently appointed head of growth at AdLib Media Group.