Humans Not Robots, a privately owned company headquartered in the UK, was founded in 2021 and employs approximately 10 individuals. The company reported $857,142 in revenue as of 2023. Functioning as a remote-first startup, it specializes in the content supply chain by developing an analytics and observability platform designed to build a cleaner, cheaper, and faster media supply chain, with an aim to reduce the environmental impact of online video.
Humans Not Robots will bring its biggest ever presence to IBC 2026, demonstrating the latest capabilities of its HNR to ZERO platform, showcasing optimizations to live streaming technology, enhanced hybrid satellite distribution, and introducing a new framework to better understand the value of AI, according to an August 19, 2026 announcement. This follows the company's July 30, 2026 statement detailing its largest-ever showing at IBC 2026 in Amsterdam from September 11-14, where it plans to demonstrate updates to its HNR to ZERO platform and preview a framework for measuring the value of AI and technology operations. Previously, on June 10, 2026, Humans Not Robots collaborated with Accedo and the Institution of Engineering and Technology (IET) to launch Ecoflow X. Formerly an IBC Accelerator project, Ecoflow X became an independent entity, functioning as an experimentation arm for sustainability.
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