Humans Not Robots, a privately owned company headquartered in the UK, was founded in 2021 and employs approximately 10 individuals. The company reported $857,142 in revenue as of 2023. Functioning as a remote-first startup, it specializes in the content supply chain by developing an analytics and observability platform designed to build a cleaner, cheaper, and faster media supply chain, with an aim to reduce the environmental impact of online video.