Humans Not Robots, a privately owned company headquartered in the UK, was founded in 2021 and employs approximately 10 individuals. The company reported $857,142 in revenue as of 2023. Functioning as a remote-first startup, it specializes in the content supply chain by developing an analytics and observability platform designed to build a cleaner, cheaper, and faster media supply chain, with an aim to reduce the environmental impact of online video.
Humans Not Robots introduced HNR to ZERO as the analytics and observability layer powering the 5G-EMERGE MetricsHub on September 23, 2026. This platform enables a live satellite-and-5G content delivery network to demonstrate its sustainability alongside its performance. Previously, on August 19, 2026, the company announced its biggest-ever presence at IBC 2026, where it showcased optimizations to live streaming technology, enhanced hybrid satellite distribution, and introduced a new framework to better understand the value of AI. This followed its July 30, 2026, statement confirming its largest showing at IBC 2026 in Amsterdam, where it planned to demonstrate HNR to ZERO platform updates and preview a framework for measuring the value of AI and technology operations. Earlier, on June 11, 2026, Humans Not Robots partnered with Accedo and the Institution of Engineering and Technology (IET) to launch Ecoflow X, an independent entity functioning as an experimentation arm for sustainability, evolving from an IBC Accelerator project.
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