icon group

icon group, also known as iconmobile, is a privately owned company headquartered in Berlin, Germany, with additional offices in Munich, Ingolstadt, Los Angeles, and Shanghai. A subsidiary of WPP, the company was founded in 2003 and operates with approximately 100 employees. Functioning as an innovation group, it specializes in advertising, marketing, and media agencies, offering full-service innovation from idea to scale. The group comprises two entities: icon impact, an international product innovation arm, and icon ventures, a venture capital fund focused on investing in ventures that enable traditional companies to reinvent their business models. icon group drives change across industries such as automotive, consumer goods, financial services, and health care. Clients have included BMW, Bosch, OralB, and Henkel.