Peclers Paris

Peclers Paris, a privately owned company headquartered in France, operates as a creative strategy consulting agency and prospective trends firm. Founded in 1970 and employing approximately 120 individuals, the company is a WPP company. It specializes in offering insights and services designed to inform the development of products, services, and experiences. Its services encompass deciphering new consumption trends through "Future Insights," defining aspirational consumer portraits and identifying target audiences via "Consumer Intelligence," and developing "Brand Strategy" by integrating brand identity with societal and aesthetic trends. Peclers Paris also explores new product and service concepts and future opportunity levers through "Innovation Territories," designs creative and aesthetic visions with "Creative Territories," and provides ongoing inspiration through a "Trend Platform" which includes trend books and a digital platform.