IKI Group

http://www.ikigroup.com
https://www.linkedin.com/company/ikigroup/

IKI Group, a privately owned company headquartered in Spain, operates as a subsidiary of Squirrel Media. Founded in 2015, the company employs approximately 140 individuals and reported billing exceeding €116 million as of 2024. Functioning as an advertising, marketing, and media agency, the company is structured as an integrated ecosystem of specialized units, including IKI Media for strategic consulting and media management, IKI Digital for digital marketing and data intelligence, IKI Pavlov as a creative boutique agency, IKI Lab for innovation and GenAI technology, and IKI PR for reputation and corporate communication. The group utilizes econometric modeling and proprietary data tools to measure the business impact of marketing investments. It employs a "test & learn" approach to emerging technologies such as Generative AI, SEO automation, and CRM marketing, emphasizing long-term strategic partnerships.

2024 Revenue

Founded

2015

Headcount

140

Headquarters

Spain

Primary Segment

Advertising, marketing, media agencies

Ownership

Privately Owned

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IKI Group offers 4 products in the ad tech and services industry. IKI Group's product portfolio comprises of advertising, marketing, media agencies and market research and consulting services.

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Caretta Research has split IKI Group's revenue into 3 different product categories, the largest of which is creative agency. For full access to IKI Group's revenue breakdown subscribe to Caretta Portal.

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