IKI Group

http://www.ikigroup.com
https://www.linkedin.com/company/ikigroup/

Privately owned IKI Group, a subsidiary of Squirrel Media, is headquartered in Madrid and Barcelona, Spain. Founded in 2015, the company employs approximately 140 individuals and reported $18.2M in revenue as of 2023. Functioning as an advertising, marketing, and media agency, the group operates as an integrated ecosystem of specialized units, including IKI Media (strategic consulting and media management), IKI Digital (digital marketing and data intelligence), IKI Pavlov (creative boutique agency), IKI Lab (innovation and GenAI technology), and IKI PR (reputation and corporate communication). IKI Group utilizes econometric modeling and proprietary data tools to measure the business impact of marketing investments, emphasizing long-term strategic partnerships and a "test & learn" approach to emerging technologies such as Generative AI, SEO automation, and CRM marketing.

Revenue

Founded

2015

Headcount

140

Headquarters

Spain

Primary Segment

Advertising, marketing, media agencies

Ownership

Privately Owned

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IKI Group offers 4 products in the ad tech and services industry. IKI Group's product portfolio comprises of market research and consulting services and advertising, marketing, media agencies.

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IKI Group's revenues were less than $25M in 2023. Caretta Research has split IKI Group's revenue into 3 different product categories, the largest of which is creative agency. For full access to IKI Group's revenue breakdown subscribe to Caretta Portal.

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