Imatag

Imatag

http://www.imatag.com
https://www.linkedin.com/company/imatag-digital-watermarking/

Imatag, a privately owned French company founded in 2015, offers content security solutions. Employing approximately 30 people, the company's main product is video and image watermarking technology. In 2023, Imatag reported revenues of approximately $1 million.

2023 Revenue

Founded

2015

Headcount

21

Headquarters

France

Primary Segment

Content security

Ownership

Privately Owned

Deployments

2

News Summary:

On July 22, 2024, an update was published regarding the EU AI Act requirements for labeling AI-generated content. The update included key dates, obligations, and watermarking solutions for compliance. A separate article discussed the Chief Trust Officer (CTrO) role and its increasing importance since 2022 in navigating digital transformation, media polarization, and stakeholder expectations, impacting metrics such as sales and brand loyalty. Finally, a report noted that Google's Gemini 2.0 AI model allows users to remove visible watermarks from images.

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Imatag offers products in the media tech industry. Imatag's product portfolio comprises of content security.

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Imatag's revenues were less than $10M in 2023. All the revenue comes from watermarking.

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May

21st

2025

04:13

Artificial Intelligence

China Regulates AI-Generated Content: Towards a New Global Standard for Transparency?

On March 14, 2025, China adopted pioneering regulations entitled "Measures for the Identification of AI-Generated Synthetic Content," which will come into effect on September 1, 2025. In a context of accelerated adoption of generative AI and facing risks of massive disinformation (deepfakes, fake news, viral manipulations...), China is now the first country to impose a complete operational framework to guarantee the traceability and transparency of content generated by artificial intelligence.

May

14th

2025

04:41

Artificial Intelligence

EU AI Act Update: New Watermarking Requirements for AI-Generated Content

Latest updates on the EU AI Act requirements for labeling AI-generated content. Key dates, obligations, and watermarking solutions for compliance. ‍ [Update: July 22, 2024] This article has been significantly updated to reflect the latest developments in the EU AI Act, including specific implementation dates and new details on compliance requirements.

Mar

26th

2025

04:14

The Evolution of Chief Trust Officers: Bridging Security and Disinformation Defense

Since 2022, the Chief Trust Officer (CTrO) has emerged as an essential C-suite position. As organizations navigate digital transformation, media polarization, and rising stakeholder expectations, this role directly impacts business performance metrics like sales and brand loyalty.

Mar

18th

2025

09:01

Artificial Intelligence,

Invisible Watermark Technology: Resilient Against Gemini 2.0's Watermark Removal Capabilities

Google Gemini 2.0 Removes Visible Watermarks, But Our Invisible Protection Stands Strong TechCrunch recently reported that users of Google's new Gemini 2.0 Flash AI model have discovered a controversial capability: removing visible watermarks from images, including those from Getty Images and other stock photo providers.

Sep

27th

2023

09:25

Artificial Intelligence

Google DeepMind's SynthID and the Imperative of Comprehensive Watermarking

Dive into the realm of image authenticity as we analyze the incorporation of Google DeepMind's SynthID technology for identifying generated images. Explore the complexities of this innovation and its potential gaps on the broader issue of ensuring trustworthy image content.

Sep

22nd

2023

08:24

What Is The Difference Between Brand Content And Branded Content?

Brand content vs. Branded Content: a confusion is often made between these two types of content marketing. They both serve a purpose and have their own benefits for your overall marketing strategy, but how do they differ? Which one to use in your content marketing campaigns? Capturing audience attention is the juggernaut for brands today.

Sep

22nd

2023

07:42

Counterfeiting: why pre-launch leaks speed up fakes to market

The race against counterfeiting is starting sooner than you might think. Brands and consumers are increasingly helpless with fakes Just type “how to spot a fake” on Google and see the extent of the problem : thousands of blogs and brands sites explain how to recognize a fake product and how to report it.

Sep

22nd

2023

07:42

Entertainment Industry Leaks: Addressing Diverse Threats with Comprehensive Content Protection

The entertainment and broadcast industry is no stranger to leaks that can jeopardize the security and success of their creative projects. Ranging from script and storyboard leaks to unauthorized footage distribution, video game beta-test piracy, and promotional material disclosure, these leaks can severely damage a project's profitability and integrity.

Sep

22nd

2023

07:26

Visual content analytics : the power of image monitoring

Martech landscape is evolving. Here comes the era of visual content analytics. The way your visual content spreads on the internet can tell you a lot more about your marketing and PR performance than you thought ! Visual content analytics relies on image monitoring and visual recognition Whether you are a communication agency or a marketing manager, you use analytical tools to assess the audience of your site, measure the performance of your mailings or control your reputation.

Sep

22nd

2023

07:26

How Brands Can Better Leverage Virtual Press Conferences

In recent years digital press relations (PR) has garnered a critical spot in the overall brand marketing and communications strategy. The trend toward virtual press conferences provides many advantages to large and small brands in all sectors.

Sep

22nd

2023

07:26

Tech Leaks : how serial leakers operate, how to fight as a brand

While technology fans are fond of product Leaks, brands are much less ! Learn more about the methods used by the perpetrators and how to fight back, brand side, to avoid disastrous consequences. Quick read : Pros Leakers and their methods Consequences on brands' side How to fight against leaks While technology fans are fond of product leaks, brands are much less ! Learn more about he methods used by the perpetrators and how to fight back, brand side to avoid disastrous consequences.

Sep

12th

2023

09:03

8 Examples of Using Forensic Watermarking for Image Protection

Forensic watermarking is a powerful tool used to protect various types of digital content, including audio, video, and documents. However, many industries can also greatly benefit from applying forensic watermarking techniques specifically to images. In this article, we will explore height industries that are in high demand for image forensic watermarking and examine specific use cases for each industry.

Example Customers

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