News Summary:
Maynards Bassetts partnered with IX Immediate, Immediate's in-house experiential agency, on September 16, 2026, to launch "The Juiciest Summer," a live activation in Blackpool complemented by social-first video content featuring darts voice John McDonald. Previously, on August 6, Immediate Media, publisher of brands such as Good Food and Radio Times, discussed its internal challenge to measure "joy" within its content, aiming to deliver more than basic guidance or entertainment. This followed its Radio Times brand launching its first major above-the-line campaign in nearly two decades on July 2, with a TV ad on ITVX running for six weeks to shift brand perceptions. On June 30, Immediate led the nationwide launch of National Magazine Day as part of the National Year of Reading 2026, distributing 60,000 magazines through community partners and school giveaways to promote reading among children. Earlier in June, on the 3rd, Immediate Media Co. collaborated with Upland Software’s Adestra to deliver a tailored digital experience for BBC Good Food consumers, which increased key metrics including lower bounce rates, longer average session durations, and higher overall email engagement.
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