News Summary:
Immediate Media Co., working with Upland Software’s Adestra, recently improved key metrics by delivering a tailored digital experience for BBC Good Food consumers, resulting in lower bounce rates, longer average session durations, and higher overall email engagement on June 3, 2026. Previously, on May 11, the U.K.-based magazine publisher highlighted its "Faces and Voices" newsroom innovation as a strategy to address declining pageviews, focusing on multiple formats, audiences, and monetization methods. This followed a 15% drop in advertisers for the company, owner of Good Food and Olive, on April 24, after LHF rules, prompting the launch of an experiential arm to combat the decline in ad spend. Earlier, on March 3, BBC Gardeners’ World Magazine opened voting for the 10th anniversary edition of its Garden of the Year Awards, partnered with Crocus, featuring previous finalists. Immediate also announced the appointment of Tamar Riley as Portfolio Managing Director on February 16. In this newly created role, Riley assumes overall strategic leadership for Immediate’s Food & Wellness, Knowledge, and Entertainment portfolios, which include brands such as Good Food, Radio Times, and HistoryExtra, as well as the Central Content Strategy function.
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