News Summary:
Immediate Media Co. experienced a 15% decrease in advertisers on April 24, 2026, following LHF rules, prompting the owner of *Good Food* and *Olive* to expand its experiential arm, IX, to counter reduced ad spending. Previously, on March 3, its *BBC Gardeners’ World Magazine* opened voting for a special 10th anniversary edition of its Garden of the Year Awards, partnered with Crocus, which features previous finalists. Earlier, on February 16, Immediate appointed Tamar Riley as Portfolio Managing Director. This newly created role provides strategic leadership for its Food & Wellness, Knowledge, and Entertainment portfolios, including *Good Food*, *Radio Times*, and *HistoryExtra*, as well as the company’s Central Content Strategy function. Concurrently on February 16, Immediate reported a combined print and digital circulation of 777,841 for its reporting titles from January to December 2025. Its ABC-audited digital circulation rose 2.4% year-on-year to 132,844, while its print circulation decreased 11.2% year-on-year to 644,997. This followed the February 8 launch of IX, its dedicated experiential agency led by Rob Hunt, which aims to connect consumer brands with audiences through live events.
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