Immersal

Immersal, a privately owned company and a subsidiary of the Swedish conglomerate Hexagon AB, is headquartered in Finland. Founded in 2015, the firm employs approximately 20 individuals and reported $1.7M in revenue as of 2023. The company specializes in spatial mapping and visual positioning system (VPS) solutions, offering a horizontal AR platform that enables developers to create persistent, large-scale augmented reality experiences by allowing devices to determine their precise location and orientation via computer vision and 3D maps. Its technology finds application across various sectors, including sports entertainment for fan engagement in stadiums, indoor navigation for large retail centres, and industrial maintenance. Following its acquisition in 2023, Immersal has integrated its high-accuracy positioning engine into Hexagon’s broader ecosystem of digital reality and autonomous solutions.