Immersal

Immersal is a privately owned company based in Helsinki, Finland, operating as a subsidiary of the Swedish conglomerate Hexagon AB. Founded in 2015, the company has an estimated 20 employees. It specializes in spatial mapping and visual positioning system (VPS) solutions, providing a horizontal AR platform that allows developers to create persistent, large-scale augmented reality experiences by enabling devices to determine their precise location and orientation via computer vision and 3D maps. Its technology is utilised across various sectors, including sports entertainment for fan engagement in stadiums, indoor navigation for large retail centres, and industrial maintenance. Following its acquisition in 2023, Immersal has integrated its high-accuracy positioning engine into Hexagon’s broader ecosystem of digital reality and autonomous solutions.