Aptitude Software, a publicly owned company headquartered in the UK, was founded in 2000 and employs approximately 110 individuals. The company reported $85.7M in revenue as of 2025 and operates as a tier 1 media tech buyer. Aptitude Software Group PLC is engaged in the provision of IT services and solutions, with a focus on software development and other software-based activities.
Aptitude Software filed its Annual Report 2025, ESEF tagged, on April 13, 2026. This followed its report on April 8 of a resilient performance for 2025, where the company maintained profitability and cash generation despite experiencing weaker revenue and softer recurring income. Concurrently, Aptitude Software launched a strategic review that could potentially lead to a sale of the business. Earlier on April 8, the company announced it secured two new contracts for its Fynapse platform, collectively worth £1 million. These agreements were made with a UK telecommunications provider, which generates over £1 billion in revenue and serves more than 5.5 million customers, and a global insurance brokerage and financial services firm with over $5 billion in revenue. The company had previously released its Audited Preliminary Results Presentation for the year ended December 31, 2025, on April 7.
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Aptitude Software offers 2 products in the media tech industry. Aptitude Software's product portfolio comprises of video business systems.
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Aptitude Software's revenues were $85.7M in 2025. Caretta Research has split Aptitude Software's revenue into 2 different product categories.
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Aptitude Software's customers primarily consist of telecoms and newspaper Publishing companies. Examples of Aptitude Software's customers include McClatchy Media, Sky Group and NBCUniversal.
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