Axiell Group is a privately owned company headquartered in Sweden. Founded in 1982, it employs approximately 230 people and focuses on software development. The company specializes as a Digital Asset Management (DAM) provider, serving both enterprise and educational sectors.
On April 15, 2026, Axiell opened registration for its 2026 Meetup, an annual user conference scheduled for October 20–22 in Ottawa, Canada, in partnership with Ingenium. Previously, on March 25, 2026, Axiell launched a pilot of its Quria Discovery AI tool at Nacka Libraries in Stockholm, Sweden, designed to enhance how borrowers interact with library collections. This followed the implementation of Axiell Move by the National Historical Museums of Sweden on March 24, 2026, to manage its collection of over 10 million objects. Earlier that same day, the Austrian Film Museum in Vienna launched Axiell Collections to modernize the management of its collection of over 35,000 films and related materials. In December 2025, the Cleveland Museum of Natural History selected Axiell's EMu Sapphire and GO software to streamline workflows and support its digital transformation efforts.
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Axiell Group offers 17 products in the media tech and ad tech and services industries. Axiell Group's product portfolio comprises of marketer and agency technology and content supply chain.
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