IndiaFirst is a privately owned company headquartered in India. Founded in 2023, the company employs approximately 10 individuals. It reported $2.3M in revenue as of 2023. As a tier 3 media tech buyer, IndiaFirst specializes in providing a subscription-based live news and entertainment streaming service.
On February 4, 2026, IndiaFirst recorded a claim settlement ratio of 87%, trailing behind top performers like Aditya Birla and HDFC, which reported over 99%, according to data released by the Insurance Regulatory and Development Authority of India (IRDAI). This follows an announcement on May 12, 2025, when Bank of Baroda's MD CEO Debadatta Chand outlined plans to list the bank's subsidiaries, including IndiaFirst Life Insurance, after scaling them up and subject to favorable market conditions and valuations. Bank of Baroda holds a 64.98% stake in IndiaFirst, which grew its assets under management by 14.39% to Rs 30967.89 crore in fiscal year 2025.
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