IndiaFirst is a privately owned company based in India. Founded in 2023, the company has approximately 10 employees and functions as a tier 1 media tech buyer. It provides media and TV services, specializing in a subscription-based live news and entertainment streaming service.
BNP Paribas Cardif secured Indian antitrust approval in mid-August 2026 to acquire approximately 26 percent of IndiaFirst Life, marking its return as a strategic investor in the country's insurance market. This development follows Warburg Pincus' statement on August 18 that Union Bank of India will own about 9 percent of IndiaFirst Life upon the deal's closure. Previously, on August 13, Cyril Amarchand Mangaldas acted as legal counsel to Carmel Point Investment Ltd, a Warburg Pincus LLC entity, advising on the sale of its entire approximately 26% shareholding in IndiaFirst Life Insurance Company Ltd. to BNP Paribas Cardif. Earlier, on August 6, Shardul Amarchand Mangaldas & Co. advised IndiaFirst Life Insurance Company Limited regarding BNP Paribas Cardif's proposed acquisition of a 25.96% equity stake from Carmel Point Investment Limited, part of the Warburg Pincus Group.
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