IndiaFirst is a privately owned company headquartered in India. Founded in 2023, the company employs approximately 10 individuals. It reported $2.3M in revenue as of 2023. As a tier 3 media tech buyer, IndiaFirst specializes in providing a subscription-based live news and entertainment streaming service.
Private life insurers are increasing investments in their agency networks to diversify distribution, reduce reliance on bancassurance, and expand customer reach, amid growing concerns over mis-selling through bancassurance and potential tighter regulatory oversight of bank-led insurance sales, as reported on June 24, 2026. Previously, on June 17, 2026, IndiaFirst Life Insurance Company Limited had its rating reaffirmed, reflecting its strong promoter profile, with Bank of Baroda (BoB) and Carmel Point Investments India Private Limited holding 64.92% and 25.97% respectively. The rating also cited BoB's representation on IndiaFirst Life's board of directors and exclusive bancassurance tie-ups with both BoB and Union Bank of India, which held 8.99% in the company as of March 31, 2026. This followed IndiaFirst Life's declaration on June 9, 2026, of its highest-ever bonus of ₹179 crore for the financial year 2025-26, benefiting all eligible participating policyholders.
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