IndiaFirst is a privately owned company based in India. Founded in 2023, the company has approximately 10 employees and functions as a tier 1 media tech buyer. It provides media and TV services, specializing in a subscription-based live news and entertainment streaming service.
On October 1, 2026, IndiaFirst Life Insurance Company Limited received recognition among India's Top 50 Best Companies to Work For 2026 by Great Place To Work® India, marking its eighth consecutive year of Great Place To Work® Certification. The company also earned recognition as a Best Workplace for Women, among the Top 25 Best Workplaces in BFSI, and as a Best Workplace in Life Insurance. Previously, on September 29, 2026, India's competition watchdog approved BNP Paribas Cardif's acquisition of approximately 26 percent of IndiaFirst Life Insurance. This approval marks the French insurer's re-entry into India's insurance sector after a four-year absence.
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