INFUSE, a privately owned company headquartered in the US, was founded in 2012 and employs approximately 710 individuals. The company specializes in advertising services, functioning as a fully integrated, data-fueled demand generation engine that provides solutions to help B2B organizations drive qualified interest.
On January 7, 2026, INFUSE released its fourth annual "INFUSE Insights: Voice of the Buyer 2026" report, which examines a market entering an era of the trust gap, highlighting the empowerment of B2B buyers through AI-assisted research and expanded peer networks. The research found that 58% of buyers prioritize "strong alignment" with their use case or technical requirements when creating vendor shortlists, while 36% cite "demonstrated ROI," indicating that buyers mitigate risk by prioritizing applications that integrate seamlessly and deliver proven performance.
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