INFUSE, a privately owned company headquartered in the US, was founded in 2012 and employs approximately 710 individuals. The company specializes in advertising services, functioning as a fully integrated, data-fueled demand generation engine that provides solutions to help B2B organizations drive qualified interest.
On June 26, 2026, INFUSE discussed a trust architecture framework for B2B buying, stating it can address coordination challenges within buying groups that average nine stakeholders and have shrinking seven-month buying cycles, citing its "Voice of the Buyer 2026" research. Previously, on June 25, INFUSE, a global demand generation leader, released "Voice of the Buyer AI Research Reality Check: From Hype to Proof." This mid-year update to its Outlook 2026 research series revealed that B2B buyers are transitioning from AI experimentation into structured evaluation. The report synthesized responses from 310 enterprise business and technology professionals across 18 countries and 15 industries. Earlier, on June 23, the company highlighted findings from its "Voice of the Buyer AI Reality Check 2026," noting that despite vendor messaging often assuming AI transforms buyer behavior, the data indicates AI primarily accelerates discovery, sentiment, and personal proficiency without fundamentally altering the evaluation process structure.
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