Insta360, also known as Arashi Vision, is a publicly owned company headquartered in China. Founded in 2015 with approximately 380 employees, the company reported $776.5M in revenue as of 2024. The company specializes in consumer electronics, particularly as a camera company.
On April 30, 2026, Insta360 expanded its trade-in program to support more devices, aiming to simplify the upgrade process for creators by addressing challenges such as unused older cameras and the complexities of selling them secondhand. This development followed reports on April 29 that a select group of YouTubers had hands-on access to the Insta360 Luna Ultra prototype after NAB 2026, where they were restricted from showing the device's software or detailed control layout due to its pre-production firmware. The Luna Ultra prototype features 8K video and a 20-60mm zoom. Previously, on April 28, Insta360 announced a strategic partnership with London-based software company Splatica to reconstruct 3D scenes from short all-around videos, utilizing a process known as "3D Gaussian Splatting" (3DGS) for photorealistic, explorable scenes. The company initially presented the Luna Ultra on April 25, highlighting its unique combination of genuine optical zoom, a mechanical gimbal, and a creator-focused ecosystem in a compact design.
Insta360 offers 2 products in the media tech and media and telecoms services industries. Insta360's product portfolio comprises of consumer electronics and content acquisition.
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Insta360's revenues were $776.5M in 2024. Caretta Research has split Insta360's revenue into 2 different product categories, the largest of which is consumer devices, which represents 98% of Insta360's revenue.
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