Insta360, also known as Arashi Vision, is a Publicly Owned company headquartered in China. Founded in 2015 and employing approximately 380 individuals, the company reported $1.4B in revenue as of 2025. The company specializes in consumer electronics, operating as a Chinese camera company.
On September 29, 2026, Insta360 unveiled the Insta360X6, an ultra-flagship 360-degree camera, noting its design for simplicity reflects a decade of development to make the technology accessible for general use. Earlier on the same day, Insta360 introduced its Spatial Capture feature, now available on its X6, X5, and X4 Air cameras, which allows users to transform recorded videos into explorable 3D environments. This development came as co-founder Max Richter also disclosed the company's plans to expand its product line beyond 360-degree cameras, including exploring smart glasses that prioritize high-quality image capture and developing two mirrorless cameras.
Insta360 offers 2 products in the media tech and media and telecoms services industries. Insta360's product portfolio comprises of content acquisition and consumer electronics.
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Insta360's revenues were $1.4B in 2025. Caretta Research has split Insta360's revenue into 2 different product categories, the largest of which is consumer devices, which represents 99% of Insta360's revenue.
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