Intersport, a privately owned US media and marketing firm founded in 1985, employs approximately 300 people. Headquartered in the United States, the company provides marketing services.
On September 17, 2025, a renewed partnership with EA SPORTS FC™ was announced, further increasing the company's in-game presence in EA SPORTS FC™ 26, launching worldwide on September 26, 2025. This deal reinforces the company's commitment to football. Also on September 17, 2025, questions arose regarding the future of the company's building in Villeurbanne, France, sparking local curiosity about a potential replacement brand. Separately, Tom Foley stated that running is the company's strongest category, while the outdoor category has yet to return to previous levels. Finally, a partnership with Canterbury of New Zealand and Intersport Elverys resulted in the unveiling of the “Landscape of Legends” rugby kit collection for the Ireland Men’s and Women’s teams for the 2025/26 season.
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