Intersport, a privately owned company headquartered in the US, was founded in 1985 and employs approximately 300 individuals. Its main product is marketing services, functioning as a US media and marketing firm.
On July 23, 2026, Intersport installed a 2.2-megawatt-peak (MWp) photovoltaic (PV) system at its headquarters in Heilbronn, Germany, as part of a move towards "energy self-sufficiency." Previously, on June 19, the sporting goods retailer hosted immersive clubhouse experiences in cities such as Berlin, Paris, and Istanbul, leveraging its "Your Passion" global campaign to celebrate the World Cup. Earlier in the month, on June 7, Intersport offered the Garmin Forerunner 165 GPS smartwatch for €214.99, a reduction from its original €279.99 price. This followed the May 5 launch of its 2026 global brand campaign, "Your Passion. Your Place. Make It Your Game," which features athletes Joshua Kimmich, Frenkie De Jong, Bradley Barcola, and Sandy Baltimore.
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