Itaú Cultural

Itau Cultural, a non-profit organization headquartered in Brazil, was founded in 1987 with approximately 260 employees and functions as a tier 1 media tech buyer. Maintained by the Itaú Unibanco group, its business model is based on corporate social responsibility and tax incentive laws, such as the Rouanet Law, operating as a philanthropic arm for the promotion and preservation of Brazilian art and culture. The institute manages an ecosystem of physical and digital assets, including its headquarters on Avenida Paulista, which houses the Espaço Olavo Setubal with its Brasiliana and Numismatics collections, alongside various exhibition galleries. Its digital portfolio features the Itaú Cultural Encyclopedia, a reference for Brazilian arts, the IC Play streaming platform (launched in 2021 to provide free access to Brazilian cinema), and the Rumos Itaú Cultural program, one of the country's significant private financing initiatives for independent artists. By offering free public programming, educational courses, and research mapping, Itau Cultural serves as a bridge between private banking capital and the democratic development of the Brazilian creative economy.