itg

itg, also known as inthegame, is a privately owned company headquartered in Israel. Founded in 2016 and employing approximately 30 individuals, the company reported $1.0M in revenue as of 2024. It specializes in video processing and playout, providing a monetization solution for CTV streaming apps through client-side, in-content ad units, delivering additional premium inventory beyond traditional ad breaks. itg delivers various ad formats, including Squeeze-back, Shoppable, Pause Ads, and Interactive Units, with customizable sizing, positioning, and animation options, for both live and VOD content. The cross-platform solution works across all major OTT app platforms. It deploys via Native Libraries with Load & Init Integration, incorporating platform-specific code into the app and initializing it for use, a process that takes approximately 10 minutes per device.