itg

https://www.inthegame.io
https://www.linkedin.com/company/inthegame-io/

itg, also known as inthegame, is a privately owned company headquartered in Israel. Founded in 2016, the company operates with approximately 30 employees and reported $1.0M in revenue as of 2024. The company specializes in video processing and playout, providing a monetization solution for CTV streaming applications. This solution leverages client-side, in-content ad units to deliver additional premium inventory beyond traditional ad breaks. itg offers various ad formats, including Squeeze-back, Shoppable, Pause Ads, and Interactive Units, with customizable sizing, positioning, and animation options for both live and VOD content. Its cross-platform solution functions across major OTT app platforms. Deployment occurs via Native Libraries with Load & Init Integration, incorporating platform-specific code into the app, a process that takes approximately 10 minutes per device.

2024 Revenue

Founded

2016

Headcount

Headquarters

Israel

Primary Segment

Video processing and playout

Ownership

Privately Owned

Deployments

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itg offers products in the media tech industry. itg's product portfolio comprises of tV and streaming ad tech and video processing and playout.

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itg's revenues were less than $10M in 2024. Caretta Research has split itg's revenue into 2 different product categories, the largest of which is contextual, interactive and shoppable video advertising. For full access to itg's revenue breakdown subscribe to Caretta Portal.

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itg's customers primarily consist of entertainment Providers, media and TV services and broadcast television and radio companies. Examples of itg's customers include Future Today, TV Azteca and Atmosphere.