itg

itg, also known as inthegame, is a privately owned company headquartered in Israel. Founded in 2016, the company operates with approximately 30 employees and reported $1.0M in revenue as of 2024. Functioning as a provider of video processing and playout solutions, itg specializes in delivering a monetization solution for CTV streaming applications. This solution leverages client-side, in-content ad units to provide additional premium inventory beyond traditional ad breaks. itg supports various ad formats, including Squeeze-back, Shoppable, Pause Ads, and Interactive Units, offering customizable sizing, positioning, and animation options for both live and VOD content. The company's cross-platform solution is designed to operate across all major OTT app platforms. Deployment is achieved through Native Libraries with Load & Init Integration, which involves incorporating platform-specific code directly into the application for initialization, a process that takes approximately 10 minutes per device.