itg

itg, also known as inthegame, a privately owned company headquartered in Israel, was founded in 2016, employs approximately 30 individuals, and reported $1.0M in revenue as of 2024. The company specializes in video processing and playout, providing a monetization solution for CTV streaming applications through client-side, in-content ad units that deliver additional premium inventory beyond traditional ad breaks. itg provides various ad formats, including Squeeze-back, Shoppable, Pause Ads, and Interactive Units, with customizable sizing, positioning, and animation options for both live and VOD content. The cross-platform solution operates across all major OTT app platforms, deploying via Native Libraries with Load & Init Integration. This process incorporates platform-specific code into the application and initializes it for use, typically taking about 10 minutes per device to optimize functionality across platforms.