JR Motorsports, a privately owned company headquartered in the US, was founded in 1999. With approximately 170 employees, the company reported $115.7M in revenue as of 2023 and operates as a tier 1 media tech buyer. Functioning as a professional race team and management company for Dale Earnhardt Jr., JR Motorsports specializes in media and TV services.

Revenue

Founded

1999

Headcount

167

Headquarters

US

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Justin Allgaier stated on May 1, 2026, that Kyle Busch would "get back whatever he put into that relationship" regarding Jim Pohlman's move from JR Motorsports to serve as Busch's crew chief; the Pohlman-Busch pairing concluded after 10 races, with Andy Street returning to Richard Childress Racing. Previously, on April 26, Caden Kvapil secured a third-place finish in the zMAX CARS Tour's 125-lap main at Caraway Speedway, following a triumph two weeks prior at Nashville Fairgrounds Speedway. Also on April 26, Sammy Smith led JR Motorsports with a fourth-place finish in the Ag-Pro 300 at Talladega Superspeedway, while Kvapil finished 22nd, Allgaier 23rd, and Caruth 30th. Earlier on April 19, third-generation racer Wyatt Miller achieved an eighth-place finish in the weekly Late Model Stock Car feature at Tri-County Speedway. On the same day, Justin Allgaier secured a third-place finish and William Byron finished sixth in the Kansas Lottery 300 at Kansas Speedway, leading JR Motorsports, with Sammy Smith finishing 16th and Caden Kvapil 37th.

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JR Motorsports offers 4 products in the sports and media and telecoms services industries. JR Motorsports's product portfolio comprises of sports tickets, merchandise and sponsorship and search, social, and retail media.
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JR Motorsports's revenues were less than $100M in 2023. Caretta Research has split JR Motorsports's revenue into 4 different product categories, the largest of which is search, display and digital publishing. For full access to JR Motorsports's revenue breakdown subscribe to Caretta Portal.
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