JR Motorsports, a privately owned company founded in 1999 and headquartered in the US, operates as a professional race team and management company for Dale Earnhardt Jr. Employing approximately 170 people as of 2023, the company's primary business is in spectator sports, specifically NASCAR racing. Earnhardt Jr.'s racing career included 14 Most Popular Driver awards and over 40 NASCAR race wins.
On September 2, 2025, Kelley Earnhardt Miller confirmed Sammy Smith's continued presence in the No. 8 car. Later that month, on September 15, 2025, Connor Hall participated in the zMAX CARS Tour Late Model Stock Car event at South Boston Speedway, finishing 18th after two incidents. On an unspecified date in September 2025, JR Motorsports announced a commemorative die-cast celebrating their Daytona Xfinity race victory. Separately, on an unspecified date, Sammy Smith's playoff aspirations suffered a setback due to a motor issue that forced his early exit from the Food City 300 at Bristol Motor Speedway. Finally, JR Motorsports announced that Sammy Smith re-signed with the organization and will continue driving the No. 8 car in 2026.
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JR Motorsports offers products in the media and telecoms services industry. JR Motorsports's product portfolio comprises of media and TV services.
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JR Motorsports's revenues were less than $250M in 2023. All the revenue comes from social and online content creator.
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