JR Motorsports, a privately owned company headquartered in the US, was founded in 1999. With approximately 170 employees, the company reported $115.7M in revenue as of 2023 and operates as a tier 1 media tech buyer. Functioning as a professional race team and management company for Dale Earnhardt Jr., JR Motorsports specializes in media and TV services.
Kelley Earnhardt Miller, CEO and co-owner of JR Motorsports, recently discussed her complex relationship with her father, NASCAR legend Dale Earnhardt, describing a bond shaped by both racing demands and family expectations. On February 18, Dale Earnhardt Jr. addressed a potential return to the Daytona 500, having last competed in the race in 2017, the year he retired from full-time NASCAR racing, though he has since made select starts for JR Motorsports. Earlier, on February 17, owner Dale Earnhardt Jr. openly addressed a "costly mistake" by driver Justin Allgaier during the 2026 Daytona 500, noting it derailed the team's chances after aiming for victory. Also on February 17, Denny Hamlin acknowledged partial responsibility for the Justin Allgaier Daytona 500 crash, which unfolded late in the race's second stage at Daytona International Speedway, a day after Allgaier accepted full blame. This incident occurred on February 15 when Justin Allgaier, driving the No. 40 Traveller Whiskey Chevrolet for JR Motorsports, was eliminated in a crash, finishing 38th in the 2026 DAYTONA 500 despite leading late.
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JR Motorsports offers products in the media and telecoms services industry. JR Motorsports's product portfolio comprises of media and TV services.
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JR Motorsports's revenues were less than $250M in 2023. All the revenue comes from social and online content creator.
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