JR Motorsports

JR Motorsports

http://www.jrmracing.com
https://www.linkedin.com/company/jr-motorsports/

JR Motorsports, a privately owned company headquartered in the US, was founded in 1999. With approximately 170 employees, the company reported $115.7M in revenue as of 2023 and operates as a tier 1 media tech buyer. Functioning as a professional race team and management company for Dale Earnhardt Jr., JR Motorsports specializes in media and TV services.

Revenue

Founded

1999

Headcount

167

Headquarters

United States

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On June 18, 2026, Lee Pulliam, a six-time Thunder Road Harley-Davidson 200 winner and four-time NASCAR national champion, is set to pilot a car from the JR Motorsports stable for this year’s Thunder Road Harley-Davidson 200 at South Boston Speedway. This follows JR Motorsports unveiling a patriotic Arby’s scheme on June 17 for Sammy Smith and the No. car, as Arby's expands its NASCAR presence throughout the San Diego race weekend. Earlier, on June 15, JR Motorsports Late Model driver Caden Kvapil secured a sixth-place finish in the zMAX CARS Tour’s annual Mini’s Mission Burn Rubber to Help Another race at Virginia’s Dominion Raceway.

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JR Motorsports offers 4 products in the media and telecoms services and sports industries. JR Motorsports's product portfolio comprises of search, social, and retail media and sports tickets, merchandise and sponsorship.

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JR Motorsports's revenues were less than $100M in 2024. Caretta Research has split JR Motorsports's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to JR Motorsports's revenue breakdown subscribe to Caretta Portal.

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Jun

18th

2026

07:14

Events, B2B Tag

Lee Pulliam Returns for Thunder Road Harley

Lee Pulliam, the all-time leading winner of the Thunder Road Harley-Davidson 200 at South Boston Speedway, returns for this year’s event – but with a twist. The six-time Thunder Road Harley-Davidson 200 winner and four-time NASCAR national champion will pilot a car out of the JR Motorsports stable.

Speedway Digest

Jun

17th

2026

01:00

Events, B2B Tag

ARBY’S TO EXPAND NASCAR PRESENCE THROUGHOUT SAN DIEGO WEEKEND

The Meats Go Full Throttle, Partnering with JR Motorsports and NASCAR for the Inaugural Race Weekend MOORESVILLE, N.C. (June 17, 2026) – Today JR Motorsports unveiled the patriotic Arby’s scheme that will be run by Sammy Smith and the No.

Jun

15th

2026

01:00

Events, B2B Tag

Kvapil Hangs Tough, Posts Sixth-Place Run in Dominion CARS Tour Dash

JR Motorsports Late Model driver Caden Kvapil persevered on a hot night last Saturday, fighting among the top-five for much of the race before posting a sixth-place finish in the zMAX CARS Tour’s annual Mini’s Mission Burn Rubber to Help Another race at Virginia’s Dominion Raceway.

May

23rd

2026

19:20

Take A Bow: Chastain Honors Busch After Emotional Charbroil 300 Triumph

Ross Chastain's mind was on Kyle Busch until the green flag flew on Saturday's Charbroil 300 at Charlotte Motor Speedway. Then, it was back to business — and business was good for the defending Coca-Cola 600 winner.

Charlottemotorspeedway

May

19th

2026

01:00

Sevens Wild for Wyatt Miller in Tri-County LMSC Run

Wyatt Miller’s latest Late Model Stock Car event at North Carolina’s Tri-County Speedway on Saturday saw the young driver post a solid seventh-place finish in the 75-lap feature on the speedy oval. The event was part of the track’s Ripple Fiber 285 event.

May

18th

2026

01:00

Allgaier Falls Just Short of Another Dover Victory for JRM

Race 14 of 33: BetRivers 200 at Dover Motor Speedway Track Specs: 1-mile concrete oval/200 laps Race Winner: Corey DayAllgaier’s finish: 2ndKvapil’s finish: 7th Smith’s finish: 9th Caruth’s finish: 13th Chastain’s finish: 14th Justin Allgaier Justin Allgaier, driver of the No.

May

11th

2026

01:00

Kvapil Holds Steady, Wins Second Straight CARS Tour Flodium Bonus

JR Motorsports Late Model driver Caden Kvapil rallied from outside the top 10 on Saturday night at Ace Speedway to earn a third-place finish in the zMAX CARS Tour Late Model Stock Car race, bagging his second straight $10,000 FloRacing Flodium bonus along the way.

May

1st

2026

18:11

Management Changes, B2B Tag

Justin Allgaier still believes in Jim Pohlman after Kyle Busch split

When Jim Pohlman left JR Motorsports to take the job to serve as crew chief for Kyle Busch, Justin Allgaier said that the two-time champion would get back whatever he put into that relationship. In the end, the Pohlman-Busch pairing lasted just 10 races, with Andy Street returning to a role he occupied on an interim basis last year with the Richard Childress Racing team.

Apr

26th

2026

18:30

Kvapil Finishes Third in Rain-Delayed CARS Tour LMSC Event at Caraway Speedway

Fresh off a thrilling triumph two weeks ago at the Nashville (Tenn.) Fairgrounds Speedway, Caden Kvapil overcame a day-long delay to earn a third-place finish in the zMAX CARS Tour’s 125-lap main at North Carolina’s Caraway Speedway on Sunday.

Apr

26th

2026

18:30

Smith Leads JRM in Torrid Talladega NOAPS Round

Race 11 of 33: Ag-Pro 300 at Talladega Superspeedway Track Specs: 2.66-mile tri-oval / 113 laps Race Winner: Corey Day Smith’s finish: 4th Kvapil’s finish: 22nd Allgaier’s finish: 23rd Caruth’s finish: 30th Sammy Smith Sammy Smith, driver of the No.

Apr

19th

2026

18:30

Miller Gains Experience with Top-8 Finish in Tri-County LM Run

Third-generation racer Wyatt Miller competed on Saturday in the weekly Late Model Stock Car feature at Tri-County Speedway (Granite Falls, N.C.) and the young driver made the most of it, recording an eighth-place finish. Driving the No.

Apr

19th

2026

18:30

Allgaier, Byron Lead JRM at Kansas; Kvapil Takes Wild Ride

Race 10 of 33: Kansas Lottery 300 at Kansas Speedway Track Specs: 1.5-mile oval / 200 laps Race Winner: Taylor Gray Allgaier’s finish: 3rd Byron’s finish: 6th Smith’s finish: 16th Kvapil’s finish: 37th Justin Allgaier Justin Allgaier, driver of the No.

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