Maryland Athletics is a non-profit organization headquartered in the US. It employs approximately 140 individuals and reported $91.4M in revenue as of 2023. Functioning as a tier 1 media tech buyer, the organization specializes in providing media and TV services.

Revenue

Founded

-

Headcount

132

Headquarters

US

Primary Segment

Media and TV services

Ownership

Non-profit

News Summary:

On February 19, 2026, superfans Bob and Carol Baker, who attended 571 Maryland games from 1976 until the pandemic, pledged $10 million to the athletics program. Previously, on December 21, 2025, head coach John Tillman announced the Maryland men's lacrosse program's 2026 schedule, featuring traditional rivals, marquee non-conference matchups, and a full Big Ten slate. This followed the October 14, 2025, announcement by Maryland Athletics and the Terrapin Club of the establishment of the Johnny Holliday Endowed Scholarship, honoring the decorated play-by-play voice on his birthday, with an anonymous six-figure commitment to support a student-athlete majoring in Communication or Journalism. Earlier, on September 4, 2025, Barry P. Gossett Director of Athletics Jim Smith took the helm, coinciding with new Division I guidelines on revenue-sharing with student-athletes going into effect. Smith had previously named veteran Big Ten executive Diana Sabau as Senior Deputy Athletic Director for Maryland Athletics on July 8, 2025, tasking her with overseeing the department's day-to-day operations.

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Maryland Athletics offers products in the media and telecoms services industry. Maryland Athletics's product portfolio comprises of media and TV services.
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Maryland Athletics's revenues were less than $250M in 2023. All the revenue comes from social and online content creator.
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