Maryland Athletics

Maryland Athletics

http://www.umterps.com/
https://www.linkedin.com/company/maryland-athletics/

Maryland Athletics is a non-profit organization headquartered in the US. It employs approximately 140 individuals and reported $91.4M in revenue as of 2023. Functioning as a tier 1 media tech buyer, the organization specializes in providing media and TV services.

Revenue

Founded

-

Headcount

132

Headquarters

US

Primary Segment

Spectator Sports

Ownership

Non-profit

News Summary:

Maryland Athletics plans to begin construction in June on a new facility project for its Men's Lacrosse program at Gossett Hall, following the University of Maryland's 2026 Main Commencement in SECU Stadium. Earlier in February 2026, long-time superfans Bob and Carol Baker, who attended 571 Maryland games since 1976, pledged $10 million. In December 2025, Head coach John Tillman released the 2026 men's lacrosse schedule, which includes traditional rivals, marquee non-conference matchups, and a full Big Ten schedule. Previously, in October 2025, Maryland Athletics and the Terrapin Club established the Johnny Holliday Endowed Scholarship to honor the decorated play-by-play voice, with an anonymous six-figure commitment supporting a student-athlete majoring in Communication or Journalism. These developments followed changes in fall 2025, which saw Barry P. Gossett Director of Athletics Jim Smith taking the helm and new Division I guidelines on revenue-sharing with student-athletes going into effect.

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Maryland Athletics offers 4 products in the sports and media and telecoms services industries. Maryland Athletics's product portfolio comprises of sports tickets, merchandise and sponsorship and search, social, and retail media.

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Maryland Athletics's revenues were less than $50M in 2023. Caretta Research has split Maryland Athletics's revenue into 4 different product categories, the largest of which is search, display and digital publishing. For full access to Maryland Athletics's revenue breakdown subscribe to Caretta Portal.

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May

14th

2026

01:00

Events, B2B Tag

Terps Celebrate In NYC: Another National Championship

NEW YORK - More than 250 Terps gathered in New York City at the Tribeca Rooftop to celebrate Maryland Athletics on Wednesday night at Another National Championship: An evening to elevate Maryland Athletics.

University of Maryland Athletics

Apr

12th

2026

18:30

Men’s Lacrosse Facility Project Moves Forward, Construction Starts June

Maryland Athletics is moving forward with a new facilities project for the Men's Lacrosse program at Gossett Hall. Construction is slated to begin in June following the University of Maryland's 2026 Main Commencement in SECU Stadium.

University of Maryland Athletics

Feb

19th

2026

05:30

Funding Activities, B2B Tag

Superfan Duo Who Attended 571 Games Pledges $10M to Aid Penn State’s Rival Amid Seven-Figure Strain

Don’t you wish there were more fans like Bob and Carol Baker? The couple attended 571 games for Maryland from 1976 until the pandemic. They saw it all through rain, blowouts, and rebuilds. Their support, however, extends beyond that.

EssentiallySports

Dec

21st

2025

18:30

Men’s Lacrosse Announces 2026 Schedule

COLLEGE PARK, MD – Head coach John Tillman has announced the Maryland men's lacrosse program's 2026 schedule. The Terrapins will once again face a challenging slate, highlighted by a mix of traditional rivals, marquee non-conference matchups, and a full Big Ten schedule.

University of Maryland Athletics

Oct

14th

2025

18:30

Funding Activities, CT_Monitor Company

Maryland Athletics Announces Establishment Of Johnny Holliday Endowed Scholarship

In honor of's birthday on Oct. 15, Maryland Athletics and the Terrapin Club are pleased to announce the establishment of theEndowed Scholarship to honor and celebrate the decorated play-by-play voice of the Maryland Terrapins.Earlier this year, an anonymous donor contributed a six-figure commitment to establish the scholarship that is intended to support a student-athlete majoring in Communication or Journalism.

University of Maryland Athletics

Sep

4th

2025

18:30

CT_Monitor Company

What You Need to Know in Fall 2025: Athletics and…

Much has changed for Maryland Athletics this summer, including Barry P. Gossett Director of Athletics Jim Smith taking the helm and new Division I guidelines on revenue-sharing with student-athletes going into effect. But the steps for students, faculty and staff to attend home games remain largely the same.

University of Maryland

Jul

8th

2025

18:30

Management Changes,

Veteran Big Ten Executive Diana Sabau Named Senior Deputy Athletic Director of Maryland Athletics

Successful veteran Big Ten executivehas been named Senior Deputy Athletic Director for Maryland Athletics by Jim Smith, the Barry P. Gossett Director of Athletics. Sabau (pronounced say-bo) will oversee the day-to-day operations of the Terrapin athletic department.

Jun

24th

2025

18:30

On the Same Team

Terp athletes have new champions in their corner to cash in on the NCAA’s name, image and likeness (NIL) policy: fellow students. Maryland Athletics approached the Smith School’s Strategic Design Fellows (SDF) to develop a program where undergraduates with marketing know-how could help student-athletes determine and monetize their personal brand.

Jun

18th

2025

18:30

Juneteenth: Information & Educational Resources

In honor of Juneteenth, Maryland Athletics has compiled information and educational resources to help better understand this day in history and its significance. Juneteenth, or Freedom Day, is an annual holiday to mark the end of slavery in the United States.

Jun

4th

2025

17:42

Awards and Recognitions,

Corning’s Logan McNaney named All-American at Maryland

ELMIRA, N.Y. (WETM) – Corning’s Logan McNaney has earned another special honor in college lacrosse. (PHOTO: Maryland Athletics) McNaney, a graduate student goalie for The University of Maryland, was named a second-team All-American by the United States Intercollegiate Lacrosse Association (USILA) on Thursday.

May

21st

2025

18:30

A Proven Builder and Leader, Jim Smith Is Ready to Elevate Maryland Athletics

Jim Smith was still relatively young in his administrative career when he worked alongside Andy Geiger at Ohio State. Smith and Geiger’s paths overlapped during Smith’s time as associate athletic director from 1995-2000. Throughout those years, they collaborated on numerous initiatives, with Geiger as a mentor to Smith.

May

5th

2025

18:30

Partnerships and Alliances,

Maryland Athletics Names New Executive Director of One Maryland; Extends Partnership with Blueprint Sports

Maryland Athletics and Blueprint Sports have named Mandy Allendorfer the new executive director of One Maryland , the official NIL (name, image, and likeness) entity supporting Terp student-athletes. Allendorfer will lead the Terps' efforts in the new era of NIL partnerships, events, and media opportunities for all Maryland student-athletes across 20 sports.

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