Kantar, a privately owned company headquartered in the UK, was founded in 1992. The company specializes in market research, functioning as a marketing data and analytics firm.
On March 14, 2026, Kantar appointed David Gompel as its new executive managing director for the UK. Gompel brings over 25 years of experience in digital transformation, data, and marketing, joining from digital consultancy Valtech where he served as CEO for Europe. His 35-year career also includes senior roles for Publicis Groupe in Europe and Asia, and his remit will involve driving client centricity and supporting clients in finding new growth opportunities. Previously, on March 12, marketing data insight and consultancy company Kantar helped Jet2 win an Institute of Customer Service Award for Best Customer Experience, beating fellow travel company finalist Cosmos, for its role in implementing Jet2's customer experience strategy. Earlier on March 11, Kantar's Worldpanel division launched a new measurement effort focusing on cross-screen measurement to understand what reach truly leads to, addressing the incompleteness of traditional reach metrics as the media ecosystem fragments across linear television, streaming platforms, and digital video.
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