Kantar, a privately owned company headquartered in the UK, was founded in 1992. The company specializes in market research, functioning as a marketing data and analytics firm.
On September 11, 2026, Kantar officially unveiled its 2026 Kantar BrandZ Top 100 Most Valuable Chinese Brands ranking and report at a launch event in Shanghai, themed ‘Growing with Intelligence’. The report revealed a 13% increase in total brand value and the inclusion of seven new entrants. Previously, on September 10, Kantar Group's latest report showed the 100 most valuable Chinese brands expanded their value by a double-digit percentage for the second consecutive year.
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