Kantar, a privately owned company headquartered in the UK, was founded in 1992. The company specializes in market research, functioning as a marketing data and analytics firm.
On July 30, 2026, a Kantar-DB Corp Report indicated that India's next phase of consumption growth is increasingly driven by Tier-2 and Tier-3 cities, which have seen a 76% rise in affluent population over the past six years. Previously, on July 29, Kantar's latest BrandZ ranking named Chery as the top-ranked Chinese automotive brand. On the same day, MTN took the top position in the 2026 Kantar BrandZ Top 30 Most Valuable South African Brands ranking, with Kantar valuing the brand at US$5.345 billion, an increase of 124% since 2024, reflecting its expansion of connectivity, digital, and financial services across Africa. Also on July 29, Karin Du Chenne, executive group director at Kantar, spoke at IAB Australia's Discovery AI and Search Summit, stating that "no brand is safe without AI" and emphasizing that company size offers no protection in this evolving landscape.
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