Kinetic, a privately owned digital out-of-home advertising agency network founded in 2005, employs approximately 450 people and is headquartered in the UK. The company's primary business is providing advertising services and it operates as a subsidiary of WPP.

Revenue

Founded

2005

Headcount

445

Headquarters

UK

Primary Segment

Advertising Services

Ownership

Privately Owned

News Summary:

WPP Media welcomed Reshmy Warrier back to the company as Head of Business Planning and Operations at WPP Media (Mindshare - Team Unilever) on an unspecified date. In August 2025, Rashi Kalucha assumed the role of Chief People Officer APMEA Talent COV & Cluster Leadership at WPP Media in Singapore. This role includes leading talent acquisition, resource management, employee experience, and employee relations across the APMEA region, overseeing markets in AUNZ, MENA, and South Asia. WPP Media partnered with TruGreen, a lawn care company, leveraging integrated AI solutions, in a collaboration announced in New York, NY, on an unspecified date. At the e4m Real-Time Programmatic Advertising Conference and Awards, on an unspecified date, Ashwin Padmanabhan, Chief Operating Officer of WPP Media, discussed the company's Large Marketing Model and the impact of AI on campaign strategy. Following a review this summer, TruGreen appointed WPP Media as its media agency of record, expanding its existing relationship with creative agency VML to create an integrated partnership.
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