Kuarzo Entertainment Argentina

Kuarzo Entertainment Argentina, also known as Kuarzo, is a privately owned company headquartered in Argentina, operating as a tier 1 media tech buyer. Founded in April 2017 as the direct structural successor to the Argentinian subsidiary of Endemol (later EndemolShine Group), the company has approximately 330 employees and specializes in broadcast television and radio. Following the withdrawal of the Dutch parent group's shareholders from the local market, CEO/Chairman Martín Kweller acquired 100% control of the company's assets and rebranded it under the Kuarzo banner, subsequently forming strategic partnerships with television producer Guido Kaczka and private backers. Functioning as an expansive, multi-platform media holding, the company operates as a multimedia conglomerate and television production entity, routinely commanding more than ten hours of daily content blocks across Argentina's primary over-the-air broadcast television networks, including Telefe, eltrece, El Nueve, and América TV. Its operations extend across Chile, Peru, Uruguay, and Paraguay.