La 100

La 100, also known as FM 99.9, is a privately owned company based in Argentina and a subsidiary of Arte Radiotelevisivo Argentino. Founded in 1985, the company operates with approximately 70 employees and reported $12.6M in revenue as of 2023. The company specializes in broadcast television and radio, functioning as an audio asset of Grupo Clarín, and is an FM radio station. It focuses on pop-rock entertainment, utilizing an "Infotainment" model that blends music curation with celebrity-led morning shows featuring personalities such as Santiago del Moro (El Club del Moro) and Guido Kaczka (No está todo dicho). La 100 integrates live broadcasting with podcasts and lifestyle content through a multi-platform digital ecosystem, maintaining a communicative link with a multi-generational audience across the Argentine territory.