La 100

La 100, also known as FM 99.9, is a privately owned company headquartered in Argentina, with Arte Radiotelevisivo Argentino listed as its parent company. Founded in 1985 and operating with approximately 70 employees, it functions as a tier 1 media tech buyer specializing in broadcast television and radio. The company operates an FM radio station that provides pop-rock entertainment, utilizing a high-fidelity "Infotainment" model that blends hit-driven music curation with celebrity-led morning shows. The organization manages its programming grid through prominent personalities, including Santiago del Moro (El Club del Moro) and Guido Kaczka (No está todo dicho). La 100 maintains a multi-platform digital ecosystem via la100.com.ar to integrate live broadcasting with high-impact podcasts and viral lifestyle content, ensuring a communicative link with a multi-generational audience across the Argentine territory.