La FM

La FM is a privately owned company headquartered in Colombia, with RCN Radio as its parent company. Founded in 1996, it employs approximately 30 individuals. Its main product is broadcast television and radio. It operates as a tier 1 media tech buyer. The company specializes in news and talk radio, focusing on morning investigative journalism, political analysis, and news reporting. La FM has integrated its traditional broadcast infrastructure with a multi-platform digital strategy, positioning itself as a central hub for the national conversation, particularly during the 2026 presidential election cycle.