W Radio Colombia

W Radio Colombia, a privately owned entity operated by PRISA Media (a subsidiary of PRISA) and headquartered in Colombia, specifically in Bogotá, was founded in 1930 and employs approximately 90 individuals. The company specializes in broadcast television and radio, functioning as a national commercial radio network and a tier 1 media tech buyer. A component of the Caracol Radio group, it focuses on news, investigative journalism, and international analysis. The network utilizes a broad system of FM and AM frequencies to reach audiences across Colombia's major cities and remote regions, while its digital platforms facilitate global access to its content.