Lexer is a privately owned company headquartered in Australia, founded in 2010, with approximately 130 employees. The company provides a customer data platform.
On June 24, 2026, Lexer published a guide detailing the retail customer journey, explaining how its Customer Data Platform (CDP) can make every stage visible and actionable by unifying data. Previously, on June 23, the company released two guides: one focusing on customer retention strategies for retail, outlining frameworks and data requirements for building effective programs, and another addressing identity resolution for US retailers, explaining how to unify in-store and online customer data to overcome challenges in personalization, suppression, and retention at scale. Earlier, on June 9, Lexer issued a guide on calculating the ROI of a CDP for mid-sized retailers, providing a worked calculation across three high-value use cases to assist in estimating returns. This follows a May 26 publication detailing how Bloch, a provider of technical dance footwear, apparel, and activewear, leverages Lexer's platform to transform customer data into smarter marketing initiatives.
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