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Lexer
https://lexer.io
https://www.linkedin.com/company/lexer/
Lexer is a privately owned company headquartered in Australia, founded in 2010, with approximately 130 employees. The company provides a customer data platform.
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Founded
2010
Headcount
121
Headquarters
Australia
Primary Segment
Technology, Information and Internet
Ownership
Privately Owned
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May
24th
2026
19:30
B2B Tag
How Cafe du Cycliste grew repeat revenue by knowing exactly who to target
This case study shows how RFM transforms a list of customers into a clear action plan and what happens when you act on it in real time.
Lexer
May
19th
2026
05:10
B2B Tag
How retail brands use customer segmentation to drive results (with proof)
Quick intro to customer segmentation in retail Customer segmentation in retail has changed in recent years. Where it once meant grouping customers into broad demographic buckets like “female, 18–25,” it’s now far more dynamic, shaped by things like behavior, intent, and real-time signals.
Dotdigital
Apr
30th
2026
18:30
Big Data/Analytics
How Solotel uses Lexer to take the guesswork out of hospitality marketing
Solotel is one of Sydney's most recognised hospitality groups. Founded in 1986, the family-owned business operates more than 30 venues across Sydney and Brisbane, spanning everything from iconic waterfront restaurants to neighbourhood pubs and late-night bars.
Lexer
Apr
23rd
2026
18:30
B2B Tag
How to unify POS, loyalty, and ecommerce data with a retail CDP
Most retail brands run their customer data across at least three separate systems: a POS for in-store transactions, an ecommerce platform for online orders, and a loyalty programme for rewards activity. Each one holds a different slice of the customer picture.
Lexer
Apr
22nd
2026
18:30
Capital Investment, B2B Tag
How to measure CDP ROI in the first 6 months
Most CDP investments are justified on the basis of what the platform will eventually do. The CFO signs off on a promise: better retention, lower acquisition costs, more efficient marketing spend. The first six months are where that promise either gets validated or quietly shelved.
Lexer
Apr
22nd
2026
09:21
How to connect your Shopify Plus store to a CDP
Shopify Plus powers the storefront, checkout, and commerce operations for tens of thousands of mid-market and enterprise retailers. What it does not do is unify customer data across channels, score customers by lifetime value, or tell you which of your buyers are about to churn.
Lexer
Apr
16th
2026
18:30
Emerging Tech, B2B Tag
How to build a single customer view for your retail brand
Retail brands typically collect enough customer data to run effective, personalised marketing. However, this data lives in four or five different systems, none of which talk to each other. A customer who buys in-store, browses online, and redeems loyalty points incorrectly appears as three separate records.
Lexer
Apr
13th
2026
18:30
How to use behavioural data to improve customer retention in retail
What is the difference between retention rate, repeat purchase rate, and LTV? Before getting into how to act on behavioural data, it is worth clarifying the metrics involved, because these three are often used interchangeably and they measure different things.
Lexer
Apr
9th
2026
18:30
Big Data/Analytics, B2B Tag
5 early warning signs a high-value customer is about to churn (and how to stop it)
By the time a customer stops buying, they've usually been drifting for weeks. Purchase frequency drops. Emails go unopened. Basket size shrinks. The signals are there, but most retail brands only notice after the customer has already left.
Lexer
Apr
8th
2026
13:36
B2B Tag
Why product discovery is your most expensive data problem
Many retail brands today are sitting on more customer data than they know what to do with. Transaction records, browsing behaviour, search queries, loyalty activity, return histories. And yet, product discovery is often still generic. A first-time visitor and a customer who has spent $5,000 over three years will typically see the same homepage hero, the same bestsellers carousel, and the same category sort order.
Lexer
Apr
7th
2026
18:30
B2B Tag
What is customer data management? A retail marketer's guide
Customer data is everywhere in retail. Your ecommerce platform holds purchase history. Your email tool holds engagement data. Your POS holds in-store transactions. Your loyalty programme holds redemption records. The problem is that none of these systems were designed to talk to each other, which means the customer who bought twice in-store last month and opened every email you sent them looks like four different people across four different databases.
Lexer
Apr
6th
2026
18:30
B2B Tag
Customer acquisition strategies for retail: how to find and convert high-value customers
Rising digital advertising costs are making customer acquisition more expensive every year. The retailers who are growing profitably are not necessarily spending more to acquire customers. They are spending more precisely, targeting the customers most likely to stay, buy again, and grow in value over time.
Lexer
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