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Lexer
https://lexer.io
https://www.linkedin.com/company/lexer/
Lexer is a privately owned company headquartered in Australia, founded in 2010, with approximately 130 employees. The company provides a customer data platform.
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Founded
2010
Headcount
121
Headquarters
Australia
Primary Segment
Technology, Information and Internet
Ownership
Privately Owned
News Summary:
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Aug
4th
2026
06:30
Big Data/Analytics, Artificial Intelligence, Marketing and Promotional Activities
How is AI used in retail? A practical guide for marketing teams
AI in retail marketing means using machine learning models to score, segment, and message customers based on predicted future behaviour rather than only what they have already done.
Lexer
Jul
1st
2026
01:00
Big Data/Analytics
Customer retention strategies for retail: a data-driven guide
The most effective retail retention strategies combine three things: segmenting customers by recency, frequency, and spend (RFM), watching for behavioural signals that a customer is drifting before they fully lapse, and using predictive scoring to flag at-risk customers early enough to act.
Lexer
Jun
28th
2026
01:00
B2B Tag
How AI is transforming retail personalisation, and what your customer data strategy needs to keep up
AI in retail is no longer a future capability. It is being applied to personalisation right now, and the brands getting ahead are the ones whose customer data is already unified and ready for it. Here is what AI is actually doing in retail marketing today, and what your strategy needs to keep up.
Lexer
Jun
24th
2026
01:00
B2B Tag
What is the customer journey in retail? A CDP-powered guide
The retail customer journey is talked about constantly and understood poorly. Most retailers can describe it in theory. Far fewer can see it in their data. This guide explains what the customer journey actually looks like as a sequence of behaviours, where it breaks without unified data, and how a CDP makes every stage visible and actionable.
Lexer
Jun
23rd
2026
01:00
B2B Tag
Customer retention strategies for retail: a complete guide
Most retailers lose more customers than they realise, and spend more acquiring replacements than they need to. Customer retention is where retail profitability is built or eroded. This guide covers the frameworks, data requirements, and practical strategies for building a retention programme that compounds over time.
Lexer
Jun
23rd
2026
01:00
B2B Tag
Identity resolution for US retailers: how to unify in-store and online customer data
US retailers operate across more channels, systems, and states than almost any other market. The result is a customer identity problem that makes personalization, suppression, and retention almost impossible to execute at scale. This guide explains what identity resolution is, why US retailers struggle with it, and what changes when you solve it.
Lexer
Jun
9th
2026
01:00
Capital Investment, B2B Tag
How to calculate the ROI of a CDP for a mid-sized retailer
Most mid-sized retailers approach CDP investment with a reasonable question and no good way to answer it: what return should I actually expect before I sign? This guide walks through a worked calculation using a realistic retailer profile across three high-value use cases, so you can build a credible estimate before you commit.
Lexer
May
26th
2026
01:00
How Bloch uses Lexer to turn customer data into smarter marketing
Bloch is the world's leading provider of technical dance footwear, apparel, and activewear. Founded in Sydney in 1932 by Jacob Bloch with a promise to make the most comfortable dance shoes in the world, the brand has spent more than 90 years listening to dancers and refining its craft.
Lexer
May
24th
2026
19:30
B2B Tag
How Cafe du Cycliste grew repeat revenue by knowing exactly who to target
This case study shows how RFM transforms a list of customers into a clear action plan and what happens when you act on it in real time.
Lexer
May
19th
2026
05:10
B2B Tag
How retail brands use customer segmentation to drive results (with proof)
Quick intro to customer segmentation in retail Customer segmentation in retail has changed in recent years. Where it once meant grouping customers into broad demographic buckets like “female, 18–25,” it’s now far more dynamic, shaped by things like behavior, intent, and real-time signals.
Dotdigital
Apr
30th
2026
18:30
Big Data/Analytics
How Solotel uses Lexer to take the guesswork out of hospitality marketing
Solotel is one of Sydney's most recognised hospitality groups. Founded in 1986, the family-owned business operates more than 30 venues across Sydney and Brisbane, spanning everything from iconic waterfront restaurants to neighbourhood pubs and late-night bars.
Lexer
Apr
23rd
2026
18:30
B2B Tag
How to unify POS, loyalty, and ecommerce data with a retail CDP
Most retail brands run their customer data across at least three separate systems: a POS for in-store transactions, an ecommerce platform for online orders, and a loyalty programme for rewards activity. Each one holds a different slice of the customer picture.
Lexer
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