Lexer

https://lexer.io
https://www.linkedin.com/company/lexer/

Lexer is a privately owned company headquartered in Australia, founded in 2010, with approximately 130 employees. The company provides a customer data platform.

Revenue

Founded

2010

Headcount

121

Headquarters

Australia

Primary Segment

Technology, Information and Internet

Ownership

Privately Owned

News Summary:

N/A

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Apr

9th

2026

18:30

Big Data/Analytics, B2B Tag

5 early warning signs a high-value customer is about to churn (and how to stop it)

By the time a customer stops buying, they've usually been drifting for weeks. Purchase frequency drops. Emails go unopened. Basket size shrinks. The signals are there, but most retail brands only notice after the customer has already left.

Lexer

Apr

8th

2026

13:36

B2B Tag

Why product discovery is your most expensive data problem

Many retail brands today are sitting on more customer data than they know what to do with. Transaction records, browsing behaviour, search queries, loyalty activity, return histories. And yet, product discovery is often still generic. A first-time visitor and a customer who has spent $5,000 over three years will typically see the same homepage hero, the same bestsellers carousel, and the same category sort order.

Lexer

Apr

7th

2026

18:30

B2B Tag

What is customer data management? A retail marketer's guide

Customer data is everywhere in retail. Your ecommerce platform holds purchase history. Your email tool holds engagement data. Your POS holds in-store transactions. Your loyalty programme holds redemption records. The problem is that none of these systems were designed to talk to each other, which means the customer who bought twice in-store last month and opened every email you sent them looks like four different people across four different databases.

Lexer

Apr

6th

2026

18:30

B2B Tag

Customer acquisition strategies for retail: how to find and convert high-value customers

Rising digital advertising costs are making customer acquisition more expensive every year. The retailers who are growing profitably are not necessarily spending more to acquire customers. They are spending more precisely, targeting the customers most likely to stay, buy again, and grow in value over time.

Lexer

Mar

31st

2026

18:30

Big Data/Analytics, B2B Tag

How to build a customer segmentation strategy for retail

Segmentation is the foundation of every effective retail marketing programme. Without it, your campaigns go to everyone and resonate with no one. With it, you can target the right customers with the right message at exactly the right moment.

Lexer

Mar

31st

2026

18:30

B2B Tag

4 ways to improve your retail customer journey using data

Most retail brands know their customer journey could be better. The harder question is where to start, and what data will actually make a difference. This post breaks down four practical ways to use customer data to improve your retail customer journey, from the first touchpoint through to post-purchase retention.

Lexer

Mar

24th

2026

18:30

Emerging Tech, B2B Tag

The 5-step CDP implementation checklist for retail

Skipping foundational steps during CDP implementation is the fastest route to an expensive platform nobody uses. Here's a five-step checklist that keeps your retail CDP implementation focused on outcomes from day one. Retailers are investing in CDPs at record pace.

Lexer

Mar

22nd

2026

21:34

B2B Tag

RFM analysis for retailers

Most retention budgets treat all customers equally. RFM analysis is the framework that tells you who actually deserves your investment, and who you've been overspending on. Your retention budget is finite. Your customer base isn't. Without a structured way to assess who's buying, how often, and how much, marketing teams tend to default to one of two approaches: broadcast everything to the full list, or focus on acquisition and hope existing customers look after themselves.

Lexer

Mar

19th

2026

21:55

Cost Cutting, B2B Tag

Reducing customer acquisition cost in retail Lexer

Ecommerce acquisition costs are up 40% in the last two years and still climbing. You can't outspend the problem, but you can outsmart it by focusing your budget on the customers most likely to stick around.

Lexer

Mar

15th

2026

18:30

Big Data/Analytics

A marketer's guide to revenue attribution

Insights from Dotdigital, an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. ‍ As a marketer, you probably feel the growing pressure to show exactly how your efforts impact your business’s bottom line.

Lexer

Mar

13th

2026

06:59

Emerging Tech, B2B Tag

How Customer Data Drives Product Discovery

Product discovery is only as smart as the data behind it Most ecommerce brands today are sitting on more customer data than they know what to do with. Transaction records, browsing behaviour, search queries, loyalty activity, return histories.

Athos Commerce

Mar

10th

2026

18:30

B2B Tag

5 problems a CDP solves that your ESP never will

Your ESP is built to execute campaigns. A CDP gives you the customer intelligence to know what to do before you open your email platform, so when you hit send, every campaign is grounded in data rather than gut feel.

Lexer

Lexer has suppliers like Criteo.

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Analysis

Data

Analysis

Data

Lexer

Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

Example Suppliers

Analyst insight reports