Louis Vuitton, publicly owned and headquartered in France, was founded in 1854 and employs approximately 18,000 individuals. Operating as a luxury fashion house, its parent company is LVMH. The company specializes in retail luxury goods and jewelry, producing a range of items from luxury bags and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses, and books. It distributes these products through its standalone boutiques, high-end departmental stores, and the e-commerce section of its website.
Louis Vuitton unveiled its latest "Mythica" high jewellery collection on May 2, 2026, during an exclusive presentation in Marrakech, Morocco. Designed by Francesca Amfitheatrof, the brand's Artistic Director for Watches and Jewellery, the collection comprises approximately 110 one-of-a-kind pieces across 11 thematic chapters. Previously, on May 1, the Parisian house took VIP guests on an extravagant voyage to Marrakech for the debut of the collection. Earlier, on April 30, Louis Vuitton, in collaboration with menswear creative director Pharrell Williams and BTS' J-Hope, released the 2000s-inspired LV Buttersoft Sneaker, a re-envisioned classic silhouette originally custom-designed for a BTS member's world tour.
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