Lucky Generals, a privately owned company headquartered in the United Kingdom, is a subsidiary of Omnicom Advertising Group (OAG). Founded in 2013, it employs approximately 150 individuals. The company specializes in advertising, marketing, and media agency services. Functioning as a creative company, it aims to deliver a broad definition of creativity, focusing on human needs and desires to drive behavioral change through its work.
Lucky Generals created a new brand campaign for Virgin Atlantic Holidays on August 13, 2026, which features the question "If not now, when?" Previously, on August 6, Fred Olsen Cruise Lines appointed the agency to handle its global account, aiming to modernize its heritage travel brand. This appointment followed a three-way pitch against Ace of Hearts and Wonderhood Studios and a review conducted by Ingenuity+, with Lucky Generals replacing Blunt House, which had previously managed campaigns on a project-by-project basis. Earlier, on July 30, Beefeater hired Lucky Generals as its agency of record, succeeding McCann London.
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Lucky Generals offers products in the ad tech and services industry. Lucky Generals's product portfolio comprises of advertising, marketing, media agencies.
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Lucky Generals's revenues were less than $25M in 2024. All the revenue comes from creative agency.
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