Lucky Generals, a privately owned company headquartered in the United Kingdom, is a subsidiary of Omnicom Advertising Group (OAG). Founded in 2013, it employs approximately 150 individuals. The company specializes in advertising, marketing, and media agency services. Functioning as a creative company, it aims to deliver a broad definition of creativity, focusing on human needs and desires to drive behavioral change through its work.
Lucky Generals appointed Nikki Chapman as chief production officer on October 1, 2026, reinforcing the agency's commitment to expanding its creative capabilities. Chapman will work alongside Chief Creative Officer Shelly Smoler and CEO Cressida Holmes-Smith to advance the agency’s creative ambitions. Previously, on September 21, Lucky Generals developed a campaign for George at ASDA, which showcased its Autumn womenswear collection, emphasizing style and value to bring "high-fashion energy to the high street." This followed the August 25 launch of George at ASDA's "If You Know You Know" campaign, devised by Lucky Generals. This new creative platform aimed to reposition the brand as a destination where style and value coexist, unifying its home and fashion brands under a single idea. The campaign, described as the brand's biggest in recent history, marked the first time an agency led creative across both home and fashion for George at ASDA, centering on the premise that consumers do not need to compromise between style and value.
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Lucky Generals offers products in the ad tech and services industry. Lucky Generals's product portfolio comprises of advertising, marketing, media agencies.
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Lucky Generals's revenues were less than $25M in 2024. All the revenue comes from creative agency.
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