Lytics

Lytics built its reputation on a specific conviction: behavioral data matters more than demographic data for personalizing customer experiences. The platform, now branded as an "Experience CDP" (xCDP), unifies first-party data from website visits, email engagement, and app interactions into real-time user profiles, then uses machine learning to score each visitor's interests and predict behavior.

Every major CDP vendor publishes an RFP template. Most of them cover the same ground: identity resolution, data integrations, privacy compliance, support, and pricing. These are necessary categories. They are not sufficient for retail. Retail has specific data problems that generic RFP frameworks don't address.