Marketdata

Marketdata is a privately-owned Brazilian business consultancy employing 580 people. A subsidiary of VML, which is itself part of the WPP group, Marketdata specializes in customer experience (CX), loyalty programs, marketing technology (Martech), and data management. Its services encompass consulting, analytics, customer relationship management (CRM), marketing automation, and creative solutions, utilizing both proprietary and partner technologies. The company focuses on improving consumer experiences and leverages generative artificial intelligence in its offerings.