Marketdata

Marketdata is a privately owned company headquartered in Brazil, part of the WPP and VML groups, with approximately 580 employees. The company operates as a business consultancy highly specialized in Customer Experience (CX), Loyalty, Marketing Technology (Martech), and Data. It offers a comprehensive portfolio of proprietary solutions and those from strategic partners for managing the data ecosystem, which includes Consulting, Analytics, Customer Relationship Management (CRM), Marketing Automation, and Creativity. Its focus is on consumer experience, powered by Generative Artificial Intelligence, combining expertise to help companies create lasting, engaging, and profitable connections between brands and their consumers.