MTM is a privately owned company based in the UK. Founded in 2006, the company employs approximately 100 individuals. Functioning as a business consulting and services provider, MTM specializes in market research within the media and technology sectors.
On April 30, 2026, MTM released its latest report, "What to Watch: The role of prominence in viewer choices," which examines the significance of prominence in shaping viewer decisions as streaming giants compete for supremacy and smaller players face heightened competition for audiences.