Root, a privately owned company with headquarters in the US, is a part of Accenture. Founded in 1984, it employs approximately 180 individuals. The company functions as a strategy activation consultancy, specializing in business consulting and services.

Revenue

Founded

1984

Headcount

115

Headquarters

United States

Primary Segment

Business Consulting and Services

Ownership

Privately Owned

News Summary:

On August 20, 2026, Root Inc. announced a definitive agreement for its acquisition by Marquee Brands and JM&A Design and Development, with shareholders set to receive C$4.10 per share, representing a 36% premium over the stock’s closing price on March 2. Previously, on August 12, Root Inc. reported its Q2 2026 results, highlighting a continued focus on leveraging proprietary data and artificial intelligence to refine pricing models and automate the insurance lifecycle. The company maintained a disciplined approach in the competitive direct insurance market, prioritizing return-on-equity targets over policy volume, and noted that partnership and independent agent channels now account for over half of new business. While competitive pressures moderated sequential policy growth, Root confirmed investments in technology, state expansion, and new marketing channels to support its long-term national footprint objectives. Also on August 12, Root Inc. and The Zebra announced a partnership aimed at streamlining auto insurance for consumers and agents; this collaboration enables consumers to receive quotes via TheZebra.com and proceed directly to Root’s digital platform for policy customization and purchase. Earlier that day, CEO Alex Timm discussed Root's profitable quarter, strong growth, and expanding national footprint, attributing competitive advantages to its AI-driven underwriting and claims data for accurate pricing, and emphasized the company's embedded insurance strategy and industry partnerships.

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