MediaCo Holding, a publicly owned company headquartered in the US, is a tier 1 media tech buyer. Established in 2019, the company operates with approximately 40 employees. It specializes in broadcast television and radio, and is involved in the operation of WQHT-FM and WBLS-FM radio stations in the New York City area. It also offers digital advertising and event services, which encompass sponsorships, ticket sales, licensing, and syndication services.
MediaCo Holding Inc. appointed Neida Gotay as Vice President Integrated Sales on March 13, 2026. In this role, Gotay will oversee local and national sales operations in Orlando and Atlanta, while leading strategic business development across all Florida markets. Her appointment follows a recent shift where Estrella Media, the Spanish-language television network owned by MediaCo Holding Inc., is moving to O&O properties in Central Florida. Gotay previously served as senior sales leader for Estrella TV affiliates within Hearst Television until February, a position she commenced in November 2018, and before that led local and regional sales for WKCF-18.3 in Orlando. Previously, on March 9, Jason Santaella, a long-time Estrella Media leader, was named ‘CGIO’. Santaella initially joined Estrella Media in October 2020 as Executive VP of Digital and Streaming Media, having previously held the role of Sr. VP and Head of Ad Sales and Operations at Sony Pictures Television Digital Networks. This follows MediaCo Holding Inc. welcoming a new Director of Local and National Sales Development on March 2. The new director will work closely with MediaCo’s Political Sales Team to strengthen the company’s position for the upcoming election cycle.
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MediaCo Holding offers 2 products in the media and telecoms services industry. MediaCo Holding's product portfolio comprises of media and TV services and broadcast television and radio.
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