WildBrain, also known as DHX Media, is a privately owned company headquartered in Canada. Founded in 2006, the company employs approximately 1160 individuals and is classified as a tier 1 media tech buyer focusing on media and TV services. Functioning as a kids and family entertainment company, WildBrain operates its own production studios and a portfolio of television channels.

Revenue

Founded

2006

Headcount

705

Headquarters

Canada

Primary Segment

Entertainment Providers

Ownership

Privately Owned

News Summary:

WildBrain acquired Personality AI, a child-focused generative AI startup, effective immediately on August 24, 2026, for an initial closing consideration of approximately $11 million in cash and 1 million WildBrain shares. The Canadian children's media company, which owns rights to "Yo Gabba Gabba!" and "Teletubbies," purchased Personality AI in a deal valued at up to $69 million. This acquisition advances WildBrain's strategy, including compliance with the Federal Children's Online Privacy Protection Act through PRIVO COPPA Safe Harbor Program certification. Previously, on July 28, 2026, WildBrain CPLG and Mercis BV expanded their relationship to include Location-Based Entertainment (LBE) rights for Miffy and Friends across China, Southeast Asia, South Korea, and the Middle East, with opportunities in Europe and the U.K. Earlier, WildBrain unveiled the first permanent retail destination dedicated to Teletubbies and In the Night Garden, named WildBrain Garden, which opened on June 27 at the Magic World Family Entertainment Center in Zhongshan, China, as reported on July 7, 2026.

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WildBrain offers 3 products in the media and telecoms services industry. WildBrain's product portfolio comprises of entertainment content rights, broadcast television and radio and media and TV services.
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Examples of WildBrain's suppliers include Tedial Media, VSI - Voice & Script International and Avid.

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