Medialooks

Medialooks

https://www.medialooks.com/
https://www.linkedin.com/company/medialooks/

Medialooks, a privately owned company headquartered in Armenia, was founded in 2005, operates with approximately 20 employees, and reported $2.0M in revenue as of 2023. The company provides connectivity and distribution services, specializing in the development of software development kits designed to assist companies in building commercial solutions for the broadcast, sports, digital signage, and other video-intensive markets.

Revenue

Founded

2005

Headcount

14

Headquarters

Armenia

Primary Segment

Connectivity and distribution services

Ownership

Privately Owned

Deployments

1

News Summary:

On January 22, 2026, Jazler Software, a company with over two decades in television automation, built a professional TV automation engine utilizing Medialooks' Video SDK. This development followed the earlier withdrawal of their VideoStar product, which was also built on Medialooks technology, after the loss of its creator. Previously, on December 11, 2025, terrestrial broadcaster SBS used Medialooks' Video Transport to facilitate reliable, low-latency live production for its news, entertainment, and documentary content distributed across Korea and internationally. Earlier, on November 10, 2025, broadcast service provider NEP Switzerland integrated Medialooks Video Transport to power remote productions, enabling live sports coverage from various Swiss locations to be fed directly into their control room near Zurich. This followed Medialooks' attendance at IBC2025 on September 29, 2025, where the company observed ST 2110 had become a "real world" standard, with the IP Showcase featuring discussions on live deployments and vendors shipping IP-centric equipment.

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Medialooks offers products in the media tech industry. Medialooks's product portfolio comprises of connectivity and distribution services.

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Medialooks's revenues were less than $10M in 2023. All the revenue comes from cloud and IP-FEC connectivity.

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Jan

28th

2026

05:49

Emerging Tech, B2B Tag

How RSPN Built a Broadcast That Feels Like ESPN — and Why They Walked Away from SRT

RSPN (RoSportProgrammingNetwork) is an independent esports broadcast team producing live American football coverage for a large Roblox-based league. Operating without sponsors or a physical studio, the team delivers broadcasts that intentionally mirror the pacing, polish, and structure of mainstream sports television.

Jan

22nd

2026

08:30

How Jazler Software Built a Professional TV Automation Engine with Medialooks Video SDK

In the niche world of small and mid-size music TV channels, reliability and fast development cycles can define whether a product succeeds. Jazler Software learned this early. The company first entered television automation more than two decades ago with Jazler TV in the early 2000s, later expanding its video line with VideoStar, built on Medialooks technology but eventually withdrawn from the market following the loss of its creator, Christos Valasellis.

Dec

11th

2025

05:05

How SBS Uses Video Transport to Support Reliable, Low-Latency Live Production

SBS is a terrestrial broadcaster with more than 30 years of history serving the public. Since its founding, the company has focused on delivering trusted, engaging, and high-quality content that informs, inspires, and entertains. Their programming spans news, entertainment, factual shows, and documentaries, reaching audiences across all demographics in Korea and internationally through digital platforms and global partnerships.

Nov

10th

2025

14:53

CT_Monitor Company

How NEP Switzerland Powers Remote Productions with Medialooks Video Transport

As the demand for flexible, cost-efficient live production grows, broadcasters around the world are rethinking how they move video. NEP Switzerland, one of Europe’s leading broadcast service providers, has embraced this shift — using Medialooks Video Transport to bring live sports coverage from remote Swiss locations directly into their production control room near Zurich.

Sep

29th

2025

15:30

Artificial Intelligence, CT_Monitor Company

IBC2025: Highlights That Actually Matter

We spent four packed days at the RAI walking halls, watching demos, and comparing notes with customers. Here’s the short version of what stood out—and a few links if you want to go deeper. What we noticed on the floor ST 2110 is firmly “real world.” Sessions at the IP Showcase focused on real deployments (hybrid production, NMOS control, IPMX in practice), and vendors kept shipping gear that assumes IP is the default.

Jun

20th

2025

11:41

How cj Advertising Fixed Their Video Review Headaches

When cj Advertising moved to remote work, one of the biggest challenges wasn’t creative—it was logistical. For years, their team had reviewed commercials the old-school way: piling into an edit bay, watching cuts together, and hashing out changes in real time.

Feb

25th

2025

10:25

Artificial Intelligence,

ISE 2025: Trends, Technologies, and Key Takeaways

ISE 2025 in Barcelona was a real eye-opener for me. Unlike IBC, it has a different scale and focus—fewer media companies, more system integrators and AV solution developers. This is where the technologies shaping tomorrow’s industry are born.

Jan

17th

2025

13:49

Streamlining Fitness Content Creation with Medialooks Direct Convert

Our client, Ulf Soderqvist, runs a subscription-based online fitness program that offers live-streamed workouts three times a week and a library of hundreds of pre-recorded sessions, named JAM Malibu Online. Using a green screen studio, their fitness content is delivered to subscribers via YouTube, and higher-tier members get access to interactive classes through Google Meet, where instructors can provide real-time feedback.

Dec

4th

2024

11:57

How ATM Corp. Elevates Gaming Broadcasts with Medialooks Video Transport

ATM Corp. is a dynamic company specializing in broadcasting gaming-related events on Twitch. Their mission is to empower content creators by providing seamless remote video production tools, enabling them to deliver immersive experiences to diverse audiences.

Oct

30th

2024

14:10

Medialooks in Kerala, India: An Inspiring Journey into Regional Broadcast Excellence

This year, I had the pleasure of attending the Broadcast India Show 2024, a vibrant event that showcased the latest advancements in broadcast technology. Not only did I witness cutting-edge products, but I also had the unique opportunity to visit some remarkable Medialooks partners and customers in Kerala.

Sep

20th

2024

02:27

Key Takeaways from IBC 2024: AI, Cloud, 5G, and the Future of Media Technology

From September 13 to 16, we attended one of the largest and most significant media and broadcasting exhibitions in the world—IBC 2024 in Amsterdam. Our main goal was to meet with clients and partners, strengthen our relationships, and discuss future plans.

Sep

6th

2024

03:29

xMediaNode: We Make Video Simple

At Medialooks, we’ve been developing software for video for many years. Our products simplify complex tasks like video processing, building broadcast, IPTV, and OTT applications, or streaming video with minimal latency. We always aim to make things easier so our clients can focus on their business goals.

Medialooks has customers like ITN.

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