Merkle MENA

Merkle MENA is a privately owned company headquartered in the United Arab Emirates, with Merkle listed as its parent company, employing approximately 20 individuals. It operates primarily in advertising, marketing, and media agencies. The company specializes in data-driven, technology-enabled performance marketing, delivering personalised customer experiences across platforms and devices. This approach, referred to as people-based marketing, is built on a foundation of data, technology, and analytics for understanding consumer insights. With expertise in performance creative and media, it focuses on offering clients content-driven and contextual customer experiences aimed at driving business growth. Its parent company, Merkle, which has over 25 years’ experience, joined the Dentsu Aegis Network in 2016.