Merkle MENA

Merkle MENA, a privately owned company headquartered in UAE, operates as a subsidiary of Merkle. With approximately 20 employees, the company reported $2.0M in revenue as of 2023. It specializes in advertising, marketing, and media agencies, functioning as a data-driven, technology-enabled performance marketing agency that focuses on delivering personalized customer experiences across platforms and devices through 'people-based' marketing. The company leverages its background in data, technology, and analytics to generate consumer insights that inform its people-based marketing strategies, integrating performance creative and media to offer clients content-driven, contextual customer experiences. In 2016, the agency joined the Dentsu Aegis Network.