Power League Gaming

Power League Gaming

http://www.powerleaguegaming.com/
https://www.linkedin.com/company/powerleaguegaming/

Power League Gaming, also known as PLG, is a privately owned company headquartered in UAE. Founded in 2013, the company employs approximately 30 individuals and reported $3.4M in revenue as of 2023. As a tier 3 media tech buyer, the company specializes in media managed services for the gaming and esports sector, functioning as a dedicated gaming and esports agency.

Revenue

Founded

2013

Headcount

30

Headquarters

United Arab Emirates

Primary Segment

Advertising, marketing, media agencies

Ownership

Privately Owned

News Summary:

Power League Gaming launched FUZE, an influencer marketing platform for the Middle East and North Africa gaming market, on June 1st. This platform aims to streamline collaborations between brands and creators. Later, the company partnered with du to host a month-long esports tournament series at a Dubai Mall store, marking a first-of-its-kind collaboration between a gaming agency and a telecom provider. In addition, Power League Gaming collaborated with NVIDIA and Bethesda to celebrate the regional launch of "DOOM: The Dark Ages" in the Middle East. Finally, Power League Gaming will produce the first-ever esports tournament in collaboration with TikTok LIVE, coinciding with the Esports World Cup in Saudi Arabia this summer.

Similar Companies

Subscribe for full access to Power League Gaming's profile

Power League Gaming offers 2 products in the ad tech and services and media tech industries. Power League Gaming's product portfolio comprises of media managed services and advertising, marketing, media agencies.

Subscribe for full access to Power League Gaming's products in full detail

Power League Gaming's revenues were less than $10M in 2024. Caretta Research has split Power League Gaming's revenue into 2 different product categories, the largest of which is specialist agency. For full access to Power League Gaming's revenue breakdown subscribe to Caretta Portal.

Subscribe for full access to Power League Gaming's revenue in full detail

Oct

8th

2025

09:09

Partnerships and Alliances

A new player rises

Following the launch of FUZE, a new platform from Power League Gaming aimed at redefining how brands collaborate with creators in MENA, PLG and FUZE CEO Matthew Pickering speaks to Vijaya Cherian about the momentum behind the creator economy, the region’s rising esports scene, and what’s next for gaming-led brand engagement.

BroadcastPro Middle East

Sep

26th

2025

06:23

Partnerships and Alliances

Power League Gaming Partners with Majid Al Futtaim

The partnership has brought flagship malls to Roblox’s immersive gaming world, delivering more than 9.3 million impressions – setting a new benchmark for retail entertainment in the region. Power League Gaming (PLG), the MENA region’s leading gaming and Esports agency, recently partnered with Majid Al Futtaim to launch immersive, gamified replicas of Mall of the Emirates and City Centre Mirdif on Roblox.

Retail & Leisure International

Sep

24th

2025

07:28

Partnerships and Alliances, New Offerings

Majid Al Futtaim, PLG engage 28,800 players with Roblox activation

Majid Al Futtaim has partnered with Power League Gaming (PLG), a gaming and esports agency, to launch immersive, gamified replicas of Mall of the Emirates and City Centre on Roblox. The in-game activation was a strategic move to power digital brand engagement, connecting one of the region’s leading retail groups with younger, digital-native audiences in a platform where they already spend their time.

Campaign Middle East

Aug

12th

2025

07:47

Partnerships and Alliances, CT_Monitor Company

Power League Gaming, TikTok and Visit Saudi team up for MENA esports broadcast

The inaugural event will coincide with the second edition of the Esports World Cup in Saudi Arabia this summer, making it the first-ever esports tournament produced in collaboration with TikTok LIVE, the platform’s dedicated livestreaming feature.

BroadcastPro Middle East

Jul

24th

2025

09:23

FUZE launches as a free influencer platform for MENA’s gaming and tech creators

Power League Gaming (PLG) has launched FUZE, a new influencer marketing platform developed specifically for the gaming, tech, and lifestyle markets in the Middle East and North Africa. The tool is designed to address common pain points in the influencer space, offering brands and creators a streamlined way to collaborate without the clutter of excessive tools or service fees.

Jul

23rd

2025

08:20

PLG launches FUZE platform for MENA brand-influencer gaming collabs

Power League Gaming (PLG), one of the MENA region’s leading esports and gaming agencies, has launched FUZE, a next-generation influencer marketing platform that intends to revolutionise how brands and creators collaborate in the digital age. Following a successful test launch on 1 June, FUZE is now publicly available – combining its intelligent search engine with human-led campaign support to help creators and brands build high-performing partnerships with clarity, speed and measurable impact.

Campaign Middle East

Jun

4th

2025

09:23

PLG, NVIDIA and Bethesda unite for DOOM: The Dark Ages MENA launch

Power League Gaming (PLG), an esports and gaming agency, in collaboration with NVIDIA and publisher Bethesda, hosted an exclusive event to celebrate the regional launch of the combat game ‘DOOM: The Dark Ages’ in the Middle East.

Campaign Middle East

May

15th

2025

08:36

Partnerships and Alliances

Power League Gaming and du partner to bring esports to retail

Power League Gaming (PLG), an esports and gaming agency in MENA, has announced a partnership with du, to launch a month-long esports tournament series at du’s flagship store in Dubai Mall. The collaboration claims to be one of the first partnerships of its kind in the region between a gaming agency and a telecom provider – bringing competitive gaming directly into a retail environment and offering customers an immersive digital experience.

Campaign Middle East

Apr

16th

2025

02:10

Saudi FM arrives in Kuwait ahead of GCC - central Asian countries meeting

Jeddah - Yasmine El Tohamy - RIYADH: Gaming in Saudi Arabia is shaping fashion trends, influencing consumer behavior, and redefining personal identity among the Kingdom’s youth. With nearly 70 percent of the population identifying as gamers, what began as a digital pastime has evolved into a lifestyle — and that lifestyle is now visible on the streets.

AlKhaleej Today

Mar

12th

2025

05:30

New Offerings, Negative News,

KFC campaign transforms fake ads into real, playable mobile games

KFC has transformed misleading ‘fake game advertisements’ cluttering social feeds into actual, playable mobile games as part of its latest campaign called Original Fake Games. The KFC campaign, brought to life by TBWA\Raad, Hearts & Science, and PLG (Power League Gaming), used a multi-platform approach for maximum reach, leveraging social media, digital ads, posters, and in-app promotions to engage players across various touchpoints.

Campaign Middle East

Feb

23rd

2025

21:31

Business Expansion,

Esports investment in the Middle East is already bearing fruit, says Power League Gaming boss

Gaming, both professionally and casually, continues to grow in the Middle East, particularly in the Gulf region. Both the UAE and Saudi Arabia have made strides in expanding the gaming experience and giving it legitimacy as a career path, whether as a player or a game developer.

The National News

Feb

20th

2025

08:00

Partnerships and Alliances

Top trends: How Saudi gamers consume content and engage with esports

Saudi Arabia is cementing its position as a global powerhouse in gaming and esports, with unprecedented growth in competitive gaming, live events and digital engagement. Building on Campaign Middle East recent coverage of a new study by gaming and esports agency Power League Gaming (PLG) in collaboration with Ipsos, new data has come to light about key trends shaping the Kingdom’s thriving esports ecosystem.

Campaign Middle East

Power League Gaming has suppliers like Blackmagic Design.

Example Suppliers

Subscribe for full access to Power League Gaming's profile

Analyst insight reports

Punching up: local pay TV vs global OTT

Road to super-aggregation

How AI is impacting media jobs

The state of play in Europe

Subscribe to access all analyst insight reports