MetropolitanRepublic

MetropolitanRepublic, a privately owned company headquartered in South Africa and a subsidiary of WPP, was founded in 2019 and operates with approximately 110 employees. The company provides advertising services as a full-service communications firm, with a focus on strategic and behavioral change. Its Consultant Deployment Offering is operational in 11 countries across Africa. MetropolitanRepublic’s services include online (digital) and offline (traditional) creative work, media planning, media tracking, and strategic positioning. The company engages in consumer behavioral change strategies for various industries and operates exclusively on the African continent, with offices in South Africa, Morocco, Uganda, Nigeria, Kenya, and Ghana. Its client base includes MTN, GLO Globacom, Stanbic Africa, Discovery Bank, Sanlam Group, Sony, East African Breweries Limited, Shell Africa, South African Tourism, Total, First National Bank (FNB), Famous Brands, Nandos, The Coca-Cola Company, Fifa, SABMiller Conoil Nigeria, GSK, Discovery Insure, Discovery Group, Discovery Health, the Bill Gates Foundation, the Bill Clinton Foundation, and the John Hopkins Institute. The company notably managed marketing communications for three Fifa World Cup sponsors—MTN, Coca-Cola, and FNB—during the 2010 event, and was involved in national sentiment recovery plans.