MetropolitanRepublic

MetropolitanRepublic is a Privately Owned company headquartered in South Africa, with WPP as its parent company. Founded in 2019, the company employs approximately 110 individuals. It operates as a full-service communications company, known for its strategic and behavioral change capabilities. Its Consultant Deployment Offering is operational in 11 countries in Africa, providing online (digital) and offline (traditional) creative services, media planning, media tracking, and strategic positioning. MetropolitanRepublic has partnered with various organizations including MTN, GLO Globacom, Stanbic Africa, Discovery Bank, Sanlam Group, Sony, East African Breweries Limited, Shell Africa, South African Tourism, Total, First National Bank (FNB), Famous Brands, Nandos, The Coca-Cola Company, Fifa, SABMiller Conoil Nigeria, GSK, Discovery Insure, Discovery Group, Discovery Health, the Bill Gates Foundation, the Bill Clinton Foundation, and the John Hopkins Institute. The company managed marketing communications for three major FIFA World Cup sponsors—MTN, Coca-Cola, and FNB—during the 2010 event, contributing to a national sentiment recovery plan. It applies consumer behavioral change strategies across various industries beyond traditional marketing. MetropolitanRepublic operates exclusively on the African continent, with offices in South Africa, Morocco, Uganda, Nigeria, Kenya, and Ghana.