Miami Hurricanes Athletics, a privately owned entity headquartered in the United States, was founded in 1926 and employs approximately 80 individuals to primarily offer spectator sports. The organization is dedicated to supporting student-athletes in their efforts to achieve personal, academic, and athletic excellence.
Miami's athletic department reportedly secured a record-setting uniform deal with Nike on September 16, 2026, expected to be one of the most lucrative in college sports history, following the football program's College Football Playoff championship appearance last year and high expectations for the 2026 season. Previously, on July 28, the team was positioned to pursue a jersey patch sponsorship deal, referencing Ohio State's reported agreement with JPMorgan Chase for over $15 million. Earlier, on May 25, the Hurricanes were set to host several recruits for official visits this summer, leading for targets such as Rivals300 prospect WR Eli Woodard, who decommitted from USC to visit Miami. This followed the Hurricanes cracking the top-five of the 2027 recruiting rankings on May 22, after securing four commitments in under five days.
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Miami Hurricanes Athletics offers 3 products in the sports and media and telecoms services industries. Miami Hurricanes Athletics's product portfolio comprises of search, social, and retail media and sports tickets, merchandise and sponsorship.
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Miami Hurricanes Athletics's revenues were less than $50M in 2024. Caretta Research has split Miami Hurricanes Athletics's revenue into 3 different product categories, the largest of which is sponsorship and merchandise. For full access to Miami Hurricanes Athletics's revenue breakdown subscribe to Caretta Portal.
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