mitu, a privately owned company headquartered in the United States, functions as a tier 1 media tech buyer. Founded in 2012, it operates with approximately 100 employees. The company specializes in media and TV services, particularly as a digital media company representing the Latino point of view among consumers aged 18-44 in the USA. mitu communicates through multiple touchpoints including video, editorial, social media, and commerce. mitu is a GoDigital Media Group company.