MLSE, also known as Maple Leaf Sports & Entertainment Partnership, is a privately owned entity headquartered in Canada. Founded in 1998, the company employs approximately 2420 individuals. Its main product is broadcast television and radio, functioning as a tier 1 media tech buyer. The company operates as a provider of sports and entertainment experiences, serving as the parent company of the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL), Toronto Marlies (AHL), Raptors 905 (NBAGL), TFC II (USL), and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.
On October 2, 2026, Rogers completed its acquisition of the remaining 25% stake in Maple Leaf Sports & Entertainment (MLSE) from Kilmer Sports Inc. for $4.35 billion CAD, achieving 100% ownership and gaining full control of the sports company’s teams, venues, and broadcasts. Previously, on September 29, Cizzle Brands Corporation signed a multi-year agreement with MLSE, making CWENCH Hydration the Official Sports Drink of the Toronto Maple Leafs and Toronto Marlies. This followed Rogers' August 17 announcement, where its second-quarter results indicated that the agreement to acquire the remaining MLSE stake heavily influenced the company's financials, contributing to an 8% year-over-year rise in total revenue to $5.615 billion. Earlier, on July 15, Rogers Communications began seeking a junior partner after it prepared to take full control of MLSE later that year. On July 8, Davies Goodmans advised on a $3 billion pro sports deal that would see the Canadian telecom giant gain 100% control of MLSE, which owns the Toronto Maple Leafs, Toronto Raptors, soccer teams, and sporting venues, complementing Rogers' existing ownership of the Toronto Blue Jays and Sportsnet.
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MLSE (Maple Leaf Sports & Entertainment Partnership) offers 3 products in the sports and media and telecoms services industries. MLSE (Maple Leaf Sports & Entertainment Partnership)'s product portfolio comprises of search, social, and retail media, broadcast television and radio and hockey.
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