Motion Picture Association is a privately owned entity headquartered in the US. Founded in 1922, it employs approximately 370 individuals. The association functions as an industry body representing film and television studios, with its main focus on movies, videos, and sound. Its membership includes major studios such as Walt Disney Studios Motion Pictures, Netflix Incorporated, Paramount Pictures Corporation, Sony Pictures Entertainment Inc., Universal City Studios LLC, and Warner Bros. Entertainment Inc.
Meta has ceased using movie rating-inspired content filters for teens on Instagram, following strong objections from the Motion Picture Association (MPA) regarding the use of its trademarked ratings. This development on March 31, 2026, followed Meta's agreement earlier the same day to scale back references to the MPA's PG-13 film rating for its teen accounts, resolving a dispute between the two entities. Instagram's decision to stop using film ratings in its promotions came after legal pressure and concerns from the MPA regarding the use of its ratings in marketing materials. Charles Rivkin, Chairman and CEO of the MPA, stated that the agreement clearly distinguishes the MPA’s film ratings from Instagram’s Teen Account content moderation tools.
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