Motion Picture Association is a privately owned entity headquartered in the US. Founded in 1922, it employs approximately 370 individuals. The association functions as an industry body representing film and television studios, with its main focus on movies, videos, and sound. Its membership includes major studios such as Walt Disney Studios Motion Pictures, Netflix Incorporated, Paramount Pictures Corporation, Sony Pictures Entertainment Inc., Universal City Studios LLC, and Warner Bros. Entertainment Inc.
On February 22, 2026, Hollywood studios, including the Motion Picture Association, sent notices to Seedance over its AI-generated videos, which can create high-octane action sequences from text descriptions, complicating the distinction between AI and human-made work. Previously, on February 21, the Motion Picture Association was among powerful organizations, including SAG-AFTRA, Disney, Warner Bros., and NBCUniversal, fighting against AI video generators capable of imitating movie scenes, anticipating the eventual appearance of AI-generated full-length feature films using Hollywood intellectual property. This followed the Motion Picture Association sending a strongly-worded cease and desist letter to Chinese tech giant ByteDance on February 20, alleging "systemic infringement" by its Seedance 2.0 tool, indicating dissatisfaction with a prior promise from ByteDance on February 16 to curb unauthorized IP use.
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