Movistar Colombia, also known as Colombia Telecomunicaciones SA., COLTEL, or Telefonica Colombia, is a privately owned company headquartered in Colombia and a subsidiary of the Spanish multinational Telefónica S.A. Founded in 2011, it employs approximately 5,010 individuals and reported $1.7 billion in revenue as of 2025. The company operates as a tier 1 media tech buyer. Functioning as a major telecommunications and digital services provider, it is a market leader in the deployment of high-speed fiber optic infrastructure (FTTH) and serves as the second-largest mobile operator in the country. Its business model centers on technical convergence through "Movistar Total," a service suite that integrates 5G mobile connectivity, symmetrical residential broadband, and a digital television ecosystem that functions as a "super-aggregator" for international streaming platforms. Beyond the consumer market, the firm provides specialized cybersecurity, cloud computing, and Internet of Things (IoT) solutions for the corporate sector, while maintaining a commitment to closing the digital divide through the social and educational initiatives of the Fundación Telefónica.
Movistar Colombia expects to grow its 5G network by nearly 20% in the first quarter of 2026, having exceeded its deployment deadline for this technology by the end of 2025, according to a January 26 report. Previously, on January 25, the company projected closing the first quarter of 2026 with 1185 5G sites.
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Movistar Colombia offers 6 products in the media and telecoms services industry. Movistar Colombia's product portfolio comprises of telecoms and media and TV services.
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Movistar Colombia's revenues were over $1B in 2025. Caretta Research has split Movistar Colombia's revenue into 6 different product categories, the largest of which is mobile services. For full access to Movistar Colombia's revenue breakdown subscribe to Caretta Portal.
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