Muso, also known as MUSO TNT, is a privately owned UK-based content security company founded in 2009. Employing approximately 40 people, the company possesses a substantial database of information regarding website visits and activity related to content piracy. Muso offers tools to copyright holders for content protection, audience analysis, and leveraging insights from piracy trends. In 2023, the company's revenue was less than $10 million.
MUSO reported that 66.4 billion visits to publishing piracy websites were recorded in 2024, a 4.3% increase from 2023. This represented a growth unique to the publishing sector, with manga accounting for over 70% of all traffic. The top ten piracy sites for publishing content were entirely dedicated to manga. Separately, MUSO provided data on optimizing time at film markets like MIPCOM, highlighting the volume of meetings and screenings and suggesting how data can improve efficiency. Furthermore, MUSO introduced a new approach to audience measurement, moving beyond traditional metrics to understand audience engagement and preferences. Finally, Lithuania's broadcasting regulator (LRTK) challenged the accuracy of MUSO's data, citing issues such as the inclusion of legal sites and limitations in tracking VPN or IPTV use.
Muso offers 3 products in the media tech industry. Muso's product portfolio comprises of content security.
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Muso's revenues were less than $10M in 2024. Caretta Research has split Muso's revenue into 2 different product categories, the largest of which is anti-piracy, monitoring and takedown. For full access to Muso's revenue breakdown subscribe to Caretta Portal.
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