National CineMedia

National CineMedia, a privately owned company headquartered in the US, was founded in 2002 with approximately 460 employees and provides advertising services. The company operates as a cinema advertising platform in the United States, connecting national, regional, and local brands with moviegoers through its network of over 18,000 screens in more than 1,400 theaters, including the circuits of AMC, Cinemark, and Regal. Its primary service involves selling advertising within its "Noovie" pre-show, an entertainment and advertising program presented before film screenings. Additionally, National CineMedia offers marketing opportunities through its Lobby Entertainment Network and various digital platforms, such as mobile apps and online entertainment sites, to facilitate integrated campaigns. The company utilizes its data intelligence platform, NCMx, to provide advertisers with data-driven audience planning, targeting, and post-campaign analysis.