National CineMedia

National CineMedia, a privately owned company headquartered in the United States, was founded in 2002 and employs approximately 460 individuals. The company reported $567,000 in revenue as of 2025. The company specializes in advertising services and functions as a cinema advertising platform in the United States, connecting national, regional, and local brands with moviegoers. It operates through a network of over 18,000 screens in more than 1,400 theaters, including the circuits of AMC, Cinemark, and Regal. NCM's primary service involves selling advertising within its "Noovie" pre-show, an entertainment and advertising program presented before film screenings. Beyond on-screen advertising, the company provides marketing opportunities via its Lobby Entertainment Network and various digital platforms, which encompass mobile apps and online entertainment sites, facilitating integrated campaigns. NCM leverages its data intelligence platform, NCMx, to offer advertisers data-driven audience planning, targeting, and post-campaign analysis.