Natus Vincere

Natus Vincere, also known as Born to Win (Latin for "Born to Win"), is a privately owned company headquartered in Ukraine. Founded in 2009, the company employs approximately 190 individuals and reported $63.7M in revenue as of 2023. Functioning as a global esports organization, it maintains a roster of teams competing across multiple disciplines including CS2, VALORANT, PUBG, PUBG Mobile, StarCraft II, Dota 2, and Clash of Clans. The organization also operates CS2 and Dota 2 academies for talent development in Ukraine and Europe, along with the Javelins, a women's CS2 team. Its operations extend to 360-degree content production, audience engagement strategies across social media and YouTube, and in-house marketing and creative services that integrate partners into the esports environment through communication strategies and projects. Additionally, Natus Vincere manages the NAVI shop, which releases over 30 unique merchandise drops annually and reached customers in 89 countries in 2023. The company focuses on fostering creative collaborations and joint ventures with partners within the esports ecosystem.